marketing your business online: Media PM - Martin Sorrell, JC Decaux, My Media Week, Women of Tomorrow, SXSW14, Facebook

Wednesday, 12 March 2014

Media PM - Martin Sorrell, JC Decaux, My Media Week, Women of Tomorrow, SXSW14, Facebook


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12th March 2014

Martin Sorrell on how the web shaped WPP: 'Google is a friendlier frenemy now' #web25

The World Wide Web was "still a gleam in Tim Berners-Lee's eye" when Sir Martin Sorrell formed WPP, but it profoundly changed the network's shape. To mark 25 years of WWW, he explains what he'd do differently if he could turn back time.

JCDecaux to trade on audience data for new SmartScreen

JCDecaux has unveiled SmartScreen, its new data-driven digital network of six-sheet screens, which will launch across 400 Tesco stores nationwide on 7 April.

My Media Week: Paul Rowlinson

Paul Rowlinson, COO, Mindshare talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with GMN's Pensel, in a week that confirms it's the people that make media.

Women of Tomorrow: the judges give their verdict

Nicola Mendelsohn, Facebook's vice-president of EMEA, Karen Blackett, the chief executive of MediaCom UK, and the other judges explain why they chose this year's Women of Tomorrow.

SXSW14: Neuromarketing is the next step in engagement

Successful brands today are manipulating consumers' minds to better their sales in new and developed ways, claims Pete Trainor, associate director, UX, part of SapientNitro. Here he walks us through his SXSW talk, "Is there a neurological recipe for success?"

Facebook: 'People expect brands to treat them as individuals' #web25

As the World Wide Web turns 25 today, Facebook's VP EMEA, Nicola Mendelsohn, looks back at the personal touch in business once lost, but now regained thanks to the internet.

Industry plans to limit ads on illegal websites

ISBA, the Internet Advertising Bureau, the IPA and the City of London Police are planning to launch a major crackdown on ads appearing on illegal websites by the end of the month.

SXSW14: Cindy Gallop among Lazerow's 'successful weirdos'

Cindy Gallop, the former chair of Bartle Bogle Hegarty in the US, was cited as an example of why weird people outperform normal people, at a South by Southwest talk on Monday.

Low-profile Litster thrust into spotlight at Sky Media

He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.

Brands are missing the silver surfer opportunity

Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.

MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?

I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.

Mastering the 'dark art' of direct response 2.0

The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.

It's not what advertising is good at so much as what it can do better

I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.

Should sponsorship be measured as media?

Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.

We should all learn to ditch our inner Charlie Brooker and start singing praises

When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.

Sky AdSmart is no 'game changer' - the real digital game changed long ago

Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.

Nick Baughan on how data is propelling Maxus' journey

Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.

What do media and plumbing have in common?

What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.

And the best branding Oscar goes to...

The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.