Campaign Daily Fix - McDonald's makes-over Piccadilly Circus sign, Govt reject calls for payday loan ad ban, OgilvyOne, Florette, D&AD

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news McDonald's gives Piccadilly Circus sign interactive overhaul by Kate Magee, 25 March 2014, 08:46AM McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book". Government rejects call for ban on daytime TV payday loan ads by Ben Bold, 25 March 2014, 11:57AM The government has said it will not ban payday lenders such as Wonga and Peachy from advertising during daytime and children's TV. OgilvyOne London appoints Tribal's John Streit as first CTO by Kate Magee, 25 March 2014, 09:45AM OgilvyOne London has appointed John Streit, the technical director at Tribal Worldwide London, to the newly created role of chief technology officer. Total Media wins Florette media account by Louise Ridley, 25 March 2014, 10:21AM Total Media has been appointed as the media planning and buying agency for Florette, the bagged salad brand, after it parted ways with its previous agency M2M. D&AD launches free online archive by James Swift, 25 March 2014, 09:10AM D&AD is planning to put its entire archive of award-winning ads online and is offering access through new free memberships. Mindshare wins National Trust media account by Arif Durrani, 25 March 2014, 11:35AM The National Trust has appointed WPP's Mindshare to handle its newly consolidated media planning and buying business. Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout by Loulla-Mae Eleftheriou-Smith, 25 March 2014, 08:24AM Nike is celebrating 27 years of its Air Max brand by hosting the first shoppable Google+ hangout in partnership with Asos. Multi-Screen Video Advertising - YuMe.com   Multi-Screen Video Advertising. Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence. FIND OUT MORE!   Latest Work Anchor "the glorious nothing days" by CHI & Partners 25 March 2014, 11:44AM Anchor celebrates the days when families get together to do nothing in its latest TV ad. CHI Partners created the spot, which is an ode to lazy days spent idling away the hours with family and eating cheese-on-toast. The work was created by Matt Se... Tesco Mobile "the teapot" by Wieden & Kennedy London 25 March 2014, 08:45AM Tesco Mobile s new campaign is all about the joy of things working better than expected. Wieden Kennedy Amsterdam created two spots for the campaign. In one, a nervous young man attempts to pour a teapot that s been filled to the brim without spill... Sky "Shield" by WCRS 24 March 2014, 01:44PM Samuel L Jackson appears in Sky s new campaign promoting its internet protection product, Shield. WCRS and Sky created the spot, which borrows footage from Marvel s forthcoming film Captain America: The Winter Soldier and stars Jackson in character... Also in the news Evian's next ad to feature baby Spider-Man by Louise Ridley, 24 March 2014, 07:30AM Google Glass seeks to defy sceptics with Oakley and Ray-Ban collections by Matthew Chapman, 25 March 2014, 09:29AM Twinings picks Huffington Post to target women at work by Louise Ridley, 24 March 2014, 11:26AM Latest Jobs Social Media Manager £40 - 50k, Based in Colchester, Essex (CO5) - Commutable from Chelmsford, Braintree, Witham, West Bergholt Senior Communications & Brand Manager £42,000 - £48,000, Central London Loyalty Campaign Planner - Part Time £45000 per annum + pro rata, London Digital Designer - London - £25,000 - £30,000 £25000 - £30000 per annum, London Marketing Executive/CRM/Email - SPORTS £25000 - £35000 per annum + bonus + benefits, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.