| Five Twitter ad features you may not know about | | 17 March 2014, 2:27PM |  Twitter is fast becoming a valued paid media channel as more and more brands start to realise its full potential. There are copious amounts of Twitter advertising features and targeting options on offer, and Twitter appears relentless in introducing new ones for you to play around with.
| | | | Is meditation the key to a creative brain? | | 17 March 2014, 8:26AM |  The stand out learning from my first-ever meditation session is that I don't have to give up coffee. I see this as a minor victory.
As you might know by now, I've just started a very busy, fast paced, high pressured, and (I'm sure at several junctures will be) stressful job, in which I'm expected to be creative, make informed, strategic decisions, meet all my deadlines and - crucially - be a happy and harmonious colleague. Anxiety is just an accepted part of my daily grind. Sound familiar? Of course it does.
| | | | Five things brands should be doing with Pinterest | | 17 March 2014, 8:11AM |  To coincide with its fourth birthday this month, Simon Robinson explains how brands can use Pinterest to improve their consumer engagements.
Pinterest, the tool for collecting and organising things you love, enables users to share and pin photos and short videos. As brides-to-be "pin" their favourite wedding dress designs and new homeowners follow DIY window treatment boards, the image-sharing social network is the ultimate wish list, radiating millions upon millions of consumers' intent to purchase.
| | | | We try learning to be a FTSE-100 CEO via gamification | | 14 March 2014, 10:46AM |  You beheaded all the zombies. You learned how to drive fast and shoot cops and you saved the Last of Us. Now through the medium of games you can learn your ultimate gaol - to be a CEO of a fictional organisation.
| | | | Great brand blunders on social media | | 14 March 2014, 10:45AM |  Dissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real gaffes made by brands on social media. Ever wondered how digital marketers can get themselves in such a mess?
| | | | Great brand theory, invisible design and Noddy Holder | | 14 March 2014, 10:22AM |  Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you'll recognize the line: Shakespeare, Twelfth Night, passing comment on how our natures and our circumstances influence how we step figuratively up to the plate. Philosophically speaking, provocatively speaking, the line is also a bit of cheat in that it mashes together opposing schools of thought.
| | | | | | | The biggest digital mistakes that companies are making today | | 13 March 2014, 1:35PM |  Despite the ever increasing importance of strong digital practices, many companies are still struggling to get a grasp. As part of their Digital Trends 2014 eBook, Salt asked industry experts what they believe the worst offences are and why they matter. Here are three of the most common offences cited.
| | | | SXSW: The battle between Edward Snowden and Julian Assange | | 13 March 2014, 12:10PM |  As usual, SXSW has been generating a great deal of conversation in the media this week, particularly on Twitter. And naturally, this social chatter has been monitored and analyzed and it reveals something interesting - the two topics that got people talking the most were not related to gadgets or software - they were human beings, namely Wikileaks founder Julian Assange and privacy whistleblower Edward Snowden.
| | | | That viral kissing video: are millions of views worth our ire? | | 12 March 2014, 4:38PM |  Advertisers invented kissing yesterday when a video of pretty strangers went viral. Twitter and Facebook exploded with joy as they watched awkward but unusually attractive people introduce themselves to one another and kiss - passionately, full on, hard, with tongues and everything.
| | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
'One second a day' videos have become increasingly popular on YouTube, particularly when it comes to the subject of children and families. They're a great way to capture the subtle passage of time and offer a window into the lives of others.
No comments:
Post a Comment