| | |  | | | | | | | The National Trust has appointed WPP's Mindshare to handle its newly consolidated media planning and buying business. | | | | | | | | | |  | | | | | | | McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book". | | | | | | | | | |  | | | | | | | The government has said it will not ban payday lenders such as Wonga and Peachy from advertising during daytime and children's TV. | | | | | | | | | |  | | | | | | | Total Media has been appointed as the media planning and buying agency for Florette, the bagged salad brand, after it parted ways with its previous agency M2M. | | | | | | | | | |  | | | | | | | Future, the publisher of T3, Simply Knitting and Total Guitar, has restructured its senior advertising team to combine its central agency line-up and digital agency team into a single unit. | | | | | | | | | |  | | | | | | | WPP has agreed to buy a majority stake in Cognifide, a digital technology consultancy with clients such as Skype and Virgin Media. | | | | | | | | | |  | | | | | |  | | | | | | | This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV's growing social footprint and explains why he's seeing a shift to partnerships versus display. | | | | | | | | | |  | | | | | | | Campaign's annual School Reports are legendary in the advertising and media world. And with some justification. | | | | | | | | | |  | | | | | | | MediaCom was the best-performing media agency in 2013 in terms of new business, according to Campaign's School Reports. | | | | | | | | | |  | | | | | | | Defining and managing the metrics that agencies and clients use to plan, buy and evaluate campaigns is frustrating, complicated, and time-consuming, and far too important to be left to the media people, says Brian Jacobs. | | | | | | | | | |  | | | | | | | MediaCom retains top spot in the top 50 media agencies for 2014, ranked by Nielsen. | | | | | | | | | |  | | | | | | | OMD Group leapfrogged Carat to become the second-biggest media agency in the UK in 2013 after its billings increased by 7.3 per cent. | | | | | | | | | |  | | | | | | | Vizeum is leading the way among the media agencies shortlisted for the 2014 Outdoor Planning Awards with four nominations. | | | | | | | | | |  | | | | | | | Eight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquakes. The differences in the media business pre and post-Twitter are stark, Mindshare provides five more examples. | | | | | | | | | | | | | | | | |  | | | | | | | As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay. | | | | | | | | | |  | | | | | | | In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question. | | | | | | | | | |  | | | | | | | Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care. | | | | | | | | | |  | | | | | | | Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind. | | | | | | | | | |  | | | | | | | Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive. | | | | | | | | | | | |
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