Wednesday 26 March 2014

Marketing Daily - Sainsbury's Justin King on why an agency is only ever as good as its last campaign. Plus Oculus, HTC and Hyundai

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Marketing Daily Bulletin , 26th March 2014
Sainsbury's Justin King on why an ad agency is only ever as good as its last campaign
Sainsbury's Justin King on why an ad agency is only ever as good as its last campaign
 
Facebook buys Oculus Rift maker for $2bn as it prepares to sell ads in a virtual world
Facebook buys Oculus Rift maker for $2bn as it prepares to sell ads in a virtual world
 
Facebook's Nicola Mendelsohn: 'Only limit to Oculus Rift acquisition is our imagination'
Facebook's Nicola Mendelsohn: 'Only limit to Oculus Rift acquisition is our imagination'
 
Oculus Rift: what is it, and why are brands getting very excited by its potential?
Oculus Rift: what is it, and why are brands getting very excited by its potential?
 
RSA's top marketer Pete Markey to join Post Office as CMO
RSA's top marketer Pete Markey to join Post Office as CMO
 
HTC One focuses on design to combat big-spending ad budgets of 'insecure' rivals
HTC One focuses on design to combat big-spending ad budgets of 'insecure' rivals
 
Brands must guard against 'Wikileak' moment in digital age, says Pernod Ricard CMO
Brands must guard against 'Wikileak' moment in digital age, says Pernod Ricard CMO
 
Asda's Steve Smith promoted from CMO to chief customer officer post
Asda's Steve Smith promoted from CMO to chief customer officer post
 
Microsoft on why in-app native advertising is the next big thing
Microsoft on why in-app native advertising is the next big thing
 
ASA upholds Asda complaints against Aldi
ASA upholds Asda complaints against Aldi
 
SSE hails 'longest unconditional' price guarantee as it freezes energy prices until 2016
SSE hails 'longest unconditional' price guarantee as it freezes energy prices until 2016
 
Hyundai ties up with YouTube channel Copa90 for 2014 FIFA World Cup
Hyundai ties up with YouTube channel Copa90 for 2014 FIFA World Cup
 
It's not hard to say something interesting about a brand every day
It's not hard to say something interesting about a brand every day
 
 
 
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