Marketing Daily - Waitrose' head of marketing on why its customers 'love' its content. Plus Vodafone, Nestle and Durex

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Marketing Daily Bulletin , 27th March 2014

Waitrose' head of marketing on why its customers 'love' its content   Putting out fires? All in a day's work in Vodafone's new ad - but what's for dinner?   Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'   Hottest virals: Durex gets low tech, plus Android Wear and Justin Bieber for Adidas   'The tech sector needs more diversity, it should be easier for women' - Guardian digital boss   Five trends driving the Cloak app and anti-social marketing   Microsoft's Dave Coplin: 'We need to reframe what technology means to us'   Boring printing factory revolutionised by Moo with colourful take on low-fi printer   New York Times embeds marketers in editorial teams to help drive 'success'   Big Six energy firms face competition inquiry after 'public distrust' intensifies   ASA partially retracts 2012 plain cigarette packaging ruling   Premium malt A.R.C runs a wacky race to celebrate the 'British spirit of adventure'   Sainsbury's Justin King on why an ad agency is only ever as good as its last campaign       ADVERTISEMENT Multi-Screen Video Advertising - YuMe.com   Multi-Screen Video Advertising. Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence. Find out more!       JOBS BOARD Art Director , Vectone Group Holdings Ltd.Negotiable and Competitive , Canary Wharf , East London   Account Manager - Stunning Integrated Agency - Charity Account - Up to £30k , Fill Recruitment Ltd£30k , London   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k (freelance & perm) , Judi Pattonup to £30k , London   Head of Marketing , Ball & Hoolahan£65,000 + Car/ Car Allowance , South East   Account Manager , AF Selection£23,000 - £27,000 plus 10% car allowance , Leicestershire

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