Digital AM - Marketers warned, The Sun, Facebook, Vodafone

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Brands must guard against 'Wikileak' moment in digital age, says Pernod Ricard CMO by Gemma Charles 26 March 2014, 11:06AM Martin Riley, the president of the World Federation of Advertisers and Pernod Ricard chief marketing officer, has warned marketers that in the digital age every brand can have its own "Tahrir Square or Wikileak moment". The Sun aims to boost social footprint with daily #hashtag stories by Arif Durrani 26 March 2014, 09:09AM News UK's most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories. Facebook buys Oculus Rift maker for $2bn as it prepares to sell ads in a virtual world by Matthew Chapman 26 March 2014, 09:29AM Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor... Vodafone UK adds Grey London to ad roster by Kate Magee 26 March 2014, 09:16AM Vodafone UK has expanded its brand agency roster beyond Rainey Kelly Campbell Roalfe/Y&R for the first time since 2011, by handing a spot to the sister WPP shop Grey London. PROMOTION THE 6 KEY STAGES to Owning the Entire Customer Experience Benchmark yourself against the top 25 retailers on Facebook and analyse their growth and performance. To register for free CLICK HERE Also in the news McDonald's gives Piccadilly Circus sign interactive overhaul by Kate Magee, 25 March 2014, 08:46AM Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout by Loulla-Mae Eleftheriou-Smith, 25 March 2014, 08:24AM Oculus Rift in action: what are the marketing opportunities? by Georgina Brazier and Matthew Chapman, 25 March 2014, 10:30AM From the blogs Has Google killed guest blogging? James Crawford 26 March 2014, 10:44AM Seven myths about branded video content Sarah Gavin 26 March 2014, 10:20AM (Don't) mind the gap Richard Blackburn 25 March 2014, 7:53PM Did the Wearable Tech Expo deliver the goods? Rupert Cook 25 March 2014, 2:21PM ENERGY BEATS TALENT Dave Trott 25 March 2014, 8:50AM Latest jobs Senior Brand Manager-Snacks Recruiter Stopgap Salary £45000 - £50000 per annum Location London Interim SBM Recruiter Ball & Hoolahan Salary £55,000 + Car/Car Allowance Location South East Senior Account Manager Recruiter Purple Consultancy Salary £35000 - £40000 per annum Location London Marketing Manager Recruiter Ball & Hoolahan Salary £35,000 p/a Location London Account Manager Recruiter Ninesharp Salary £27000 - £34000 per annum Location Berkshire Campaign Manager Recruiter Creative Recruitment Salary £100 - £120 per day Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders