Media AM - OMD, MediaCom, Greg Grimmer, School Reports 2014, The Guardian

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20th March 2014

OMD climbs to second place in media league OMD Group leapfrogged Carat to become the second-biggest media agency in the UK in 2013 after its billings increased by 7.3 per cent.     MediaCom leads new clients table MediaCom was the best-performing media agency in 2013 in terms of new business, according to Campaign's School Reports.     Greg Grimmer takes senior role at Fetch Greg Grimmer, a founder of HMDG (now Enter), has been appointed the global chief operating officer at Fetch, the independent mobile agency.     School Reports 2014 Campaign's annual School Reports are legendary in the advertising and media world. And with some justification.     How we're adapting to The Guardian's sudden global growth As the global media landscape continues to change, David Pemsel, deputy chief executive at Guardian News & Media, gives his take on how to grow a global audience.     My Media Week: Duncan McCrum This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV's growing social footprint and explains why he's seeing a shift to partnerships versus display.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     YouTube gets serious in 'fake views' crackdown The site's owner, Google, promises to review video views in an attempt to become more transparent. By David Benady.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.   Latest blogs   One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.

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