Friday 28 March 2014

Campaign Daily Fix - RKCR wins Great Britain account, Join resigns BHS, Adland's pubs, London Live, Best film-inspired ads, VW, Viral chart

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Latest news
RKCR/Y&R wins £30m Great Britain account
by Louise Ridley,
28 March 2014, 11:11AM
RKCR/Y&R wins £30m Great Britain account
The Cabinet Office has appointed Rainey Kelly Campbell Roalfe/Y&R as its lead strategic and creative partner for the 'Great Britain' campaign, which promotes the UK overseas.
Joint resigns BHS account.
by Jeremy Lee,
28 March 2014, 11:44AM
Joint resigns BHS account.
Joint has resigned the BHS account.
The pubs of adland mapped: how to find (or avoid) agencies
by Kate Magee,
28 March 2014, 11:29AM
The pubs of adland mapped: how to find (or avoid) agencies
The Red Brick Road has created an interactive map of the pubs of adland, ahead of Advertising Week Europe.
Kellogg's seeks promotional agency for EMEA
by Louise Ridley,
28 March 2014, 09:21AM
Kellogg's seeks promotional agency for EMEA
Kellogg's, the company behind Rice Krispies, Frosties and Special K, is holding a pitch to appoint a sales promotion agency for EMEA.
London Live: the final countdown
28 March 2014, 12:00PM
London Live: the final countdown
Ahead of Monday's launch of London Live, Campaign speaks to some of the people behind the camera.
DCM and D&AD unveil best film-inspired ads
by Ben Hall,
28 March 2014, 08:00AM
DCM and D&AD unveil best film-inspired ads
Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.
Volkswagen holds 'extreme car tests' in Auto Express videos
by Louise Ridley,
28 March 2014, 09:40AM
Volkswagen holds 'extreme car tests' in Auto Express videos
Volkswagen has launched a six-month online video campaign with Dennis Publishing's Auto Express brand, aimed at demonstrating its design features by putting them though a series of extreme situations.
Campaign Viral Chart: Down Syndrome future mom ad doubles shares
by Ben Hall,
28 March 2014, 08:37AM
Campaign Viral Chart: Down Syndrome future mom ad doubles shares
Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.
Batchelors targets supermums with Deli Box ad
by James Swift,
28 March 2014, 08:46AM
Batchelors targets supermums with Deli Box ad
Batchelors is targeting do-it-all mums in a new £1.4 million TV campaign for its Deli Box range.
JWT appoints Megan Van Someren to global planning role
by Jeremy Lee,
28 March 2014, 12:07PM
JWT appoints Megan Van Someren to global planning role
JWT has appointed Megan Van Someren as global planning director for its Kimberly-Clark business.
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Latest Work

Yorkshire Tea Gold "Yorkshire Gold" By BMB
28 March 2014, 10:22AM
Yorkshire Tea Gold
Yorkshire Tea has taken high-end fashion shots of everyday tea drinkers in a new print campaign that is designed to send the message that this premium product is for everyone. BMB created the work, which was written by Matt Waller, art directed by Ja...
Cravendale "Barry the biscuit boy" by Wieden & Kennedy
28 March 2014, 09:19AM
Cravendale
Wieden Kennedy has created a surreal new TV ad for Cravendale in which a boy made out of biscuits comes a cropper after spending too long swimming in a lake of milk. The spot takes the form of a fairytale, features a musical voiceover, and was cre...
Foster's "economy" by Adam & Eve/DDB
27 March 2014, 08:30AM
Foster's
Foster s Australian agony uncles Brad and Dan deal with pub bores in the latest ad for the Heineken beer brand by Adam Eve/DDB. It opens with a Cardiff caller contacting Brad and Dan about a friend who wastes valuable time in the pub talking about ...

Also in the news

MEC lands £26m RAF and Navy business
by Arif Durrani, 27 March 2014, 06:45AM
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Microsoft launches programmatic video network
by Arif Durrani, 28 March 2014, 11:35AM
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