Monday 31 March 2014

Digital AM - Jack Daniel's, Twitter, Facebook, AWEurope, Snickers

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Jack Daniel's appoints Splendid for rock and roll brief
Jack Daniel's appoints Splendid for rock and roll brief
by James Swift
31 March 2014, 10:45AM
Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music.
Twitter users search for hashtags they have seen on TV, says research
Twitter users search for hashtags they have seen on TV, says research
by Mark Banham
31 March 2014, 11:00AM
Twitter users search for hashtags because they have seen them on TV, according to 75 per cent of people surveyed for a new research project from Thinkbox and Twitter.
Facebook creative boss Mark D'Arcy on 'uninteresting' platforms and annoying data
Facebook creative boss Mark D'Arcy on 'uninteresting' platforms and annoying data
by Matthew Chapman
31 March 2014, 11:10AM
Mark D'Arcy, director of global creative solutions at Facebook, says platforms themselves are not "interesting" and argues data can be an "annoyance".
AWEurope: ITV first major UK broadcaster to sign up for Twitter Amplify
AWEurope: ITV first major UK broadcaster to sign up for Twitter Amplify
by Maisie McCabe
31 March 2014, 11:15AM
ITV has become the first major UK broadcaster to sign up for Twitter Amplify, the social network's video partnership tool.
What Facebook's Premium Video Advertising means for brands and users
What Facebook's Premium Video Advertising means for brands and users
by Hugh Burrows
31 March 2014, 10:30AM
Social video is now one of the most powerful online advertising formats; nothing can quite match the combination of audio and visual stimuli. Consumers are more receptive and willing than ever to share branded video that provides some kind of gratifi...

Also in the news
Hiscox hands social media account to Manifest and Quirk
by John Owens, 31 March 2014, 10:45AM
Brand Republic is LIVE@AdvertisingWeek
by Staff, 31 March 2014, 07:50AM
Why Beacons are poised to take proximity-based marketing to the next level
by Mel Exon, managing partner and co-founder, BBH Labs, 31 March 2014, 08:00AM
Viral Review: Snickers courts controversy with non-sexist builders ad
by Unruly, 28 March 2014, 11:30AM

From the blogs

The Wall

Jefferson in Paris
Nick Jefferson
31 March 2014, 11:11AM
Reclaiming partnership
Andrew MacGillivray
31 March 2014, 10:27AM
Stay hungry. Stay foolish.
Campaign Guest
31 March 2014, 10:26AM
How Karl Lagerfeld is changing the role of technology in fashion
Sarah Todd
28 March 2014, 8:30AM
Managing the risk of your search engine marketing tactics
Thomas Sevege
28 March 2014, 8:25AM


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