| | | | Has Google killed guest blogging? | | 26 March 2014, 10:44AM |  The keener eyed of you might raise an eyebrow that a guest blogger is tackling this topic, but over the past week guest blogging has come once again under scrutiny.
The industry chatter about the risks of guest blogging has been getting louder for more than a year. The first the warning shot was fired by Google's head of web spam Matt Cutts with his decay and fall of guest blogging post. Three months later and after a host of website penalties, it had become clear that guest posting was indeed a major risk if undertaken for the objective of SEO.
| | | | Seven myths about branded video content | | 26 March 2014, 10:20AM |  The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix.
| | | | (Don't) mind the gap | | 26 March 2014, 8:53AM |  This post is provided by our partner MediaCo Outdoor.
The gap between London and the rest of Britain – subject of the recent BBC2 ‘Mind the Gap’ series, Evan Davis’ take on the subject – has been much in the news recently, though not always for the right reasons.
| | | | Did the Wearable Tech Expo deliver the goods? | | 25 March 2014, 2:21PM |  Last week saw London's Olympia host the UK's first ever Wearable Technology Conference and Expo, dedicated to showcasing the latest developments in smartwatches, wristbands and other wearable devices. With speakers from Microsoft, Google, Samsung and Intel, the show promised a lot, but did it live up to the hype?
| | | | Through the looking glass: The lessons of Gravity | | 25 March 2014, 8:16AM |  "Lowry … stood across the road from his subjects and observed. Often enough there are a number of individuals in a crowd peering back at him. They invite us momentarily into their world, like characters on a stage sometimes do, breaking the fourth-wall illusion."
| | | | Are Chevrolet and StarHub in the same sponsorship fix? | | 25 March 2014, 6:35AM |  Sponsoring a football team is tricky business. Past success does not equal future success. Just ask Chevrolet how they currently feel about spending almost a billion Singapore dollars on sponsoring Manchester United from next year.
| | | | Content: embrace the conflict | | 24 March 2014, 11:12AM |  I’m lucky enough to wear two hats in my job. One I wear to be Red Bee's creative director of content for brands. The other I wear as a documentary maker for film and television.
| | | | Spring cleaning the mind | | 24 March 2014, 11:11AM |  I've officially been a meditator for one week. Top line learnings? Interruptions are everywhere.
So far my meditations have been interrupted by: impatient commuters; my mobile (my fault); a colleague; my husband (his fault); and the cat. I take this all as imperative learning experience as I embark on my early meditation journey.
The fact is, life is chock full of interruptions. Little and big things that worm their way into our working days, preventing us from the daily goal of Just Getting Shit Done.
| | | | Is the demise of sharing closer than we think? | | 24 March 2014, 9:15AM |  As humans, sharing stems from our innate need to reach out, share experiences and form a bond with those around us. Google's Abigail Posner refers to sharing as an energy exchange that intensifies our pleasure and it is something we are hardwired to do.
| | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
No comments:
Post a Comment