Sunday Supplement - Analysis and opinions on the biggest issues in marketing

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Marketing Sunday Supplement , 28th March 2014

Oculus Rift in action: what are the marketing opportunities?   Five trends driving the Cloak app and anti-social marketing   Why big brands must take lessons from 'brandpreneurs'   Marketing and China: how brands are changing their approach to creativity   RIP to NFC? Marketers have failed to give consumers a good reason to use it   Sauvignon Grolsch? How to create a beer for wine lovers   Learning from tech start-ups and succeeding by mattering (not just marketing)   It's not hard to say something interesting about a brand every day       ADVERTISEMENT IDENTITY IS THE NEW COOKIE!   Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide       JOBS BOARD Art Director , Vectone Group Holdings Ltd.Negotiable and Competitive , Canary Wharf , East London   Account Manager - Stunning Integrated Agency - Charity Account - Up to £30k , Fill Recruitment Ltd£30k , London   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k (freelance & perm) , Judi Pattonup to £30k , London   Head of Marketing , Ball & Hoolahan£65,000 + Car/ Car Allowance , South East   Account Manager , AF Selection£23,000 - £27,000 plus 10% car allowance , Leicestershire

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