Marketing Daily - Mother's Day: the top 10 most-viewed ads celebrating mums. Plus Three, Snickers and Wu Tang Clan

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Marketing Daily Bulletin , 28th March 2014

Mother's Day: the top 10 most-viewed ads celebrating mums   Three creates 4,500 film variants starring CEO to send customers personalised 4G ad   Facebook buys UK-based drone company Ascenta to 'beam' internet from the sky   O2: 'We're focused on quality, not quantity, of customers'   Marketing and China: how brands are changing their approach to creativity   Tesco: 'Many retailers are now prioritising mobile over traditional comms'   Top 10 ads of the week: Virgin Media's Usain Bolt 'family' sprints to the top spot   RIP to NFC? Marketers have failed to give consumers a good reason to use it   Viral Review: Snickers courts controversy with non-sexist builders ad   Wu-Tang Clan to emulate contemporary art by selling only one copy of new album   Learning from tech start-ups and succeeding by mattering (not just marketing)   Waitrose' head of marketing on why its customers 'love' its content       ADVERTISEMENT Multi-Screen Video Advertising - YuMe.com   Multi-Screen Video Advertising. Compliment your TV buy with a multi-screen campaign delivering your audience on every screen at scale with YuMe's data science-driven audience targeting. YuMe, The Science Behind Influence. Find out more!       JOBS BOARD Art Director , Vectone Group Holdings Ltd.Negotiable and Competitive , Canary Wharf , East London   Account Manager - Stunning Integrated Agency - Charity Account - Up to £30k , Fill Recruitment Ltd£30k , London   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k (freelance & perm) , Judi Pattonup to £30k , London   Head of Marketing , Ball & Hoolahan£65,000 + Car/ Car Allowance , South East   Account Manager , AF Selection£23,000 - £27,000 plus 10% car allowance , Leicestershire

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