Thursday, 20 March 2014

Campaign Daily Fix - School Reports 2014 analysis: OMD, MediaCom, BBH launch CRM division for BA, BBC, Cadbury

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Latest news
OMD climbs to second place in media league
by Arif Durrani,
20 March 2014, 07:00AM
OMD climbs to second place in media league
OMD Group leapfrogged Carat to become the second-biggest media agency in the UK in 2013 after its billings increased by 7.3 per cent.
BA victory prompts BBH to launch CRM division
20 March 2014, 07:00AM
BA victory prompts BBH to launch CRM division
Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.
BBC in talks with agencies ahead of ad review
by James Swift,
20 March 2014, 07:00AM
BBC in talks with agencies ahead of ad review
The BBC has begun meeting with creative agencies as it prepares to review its advertising account.
MediaCom leads new clients table
by Kate Magee,
20 March 2014, 07:00AM
MediaCom leads new clients table
MediaCom was the best-performing media agency in 2013 in terms of new business, according to Campaign's School Reports.
Adam & Eve/DDB wins John Smith's ad account
19 March 2014, 05:25PM
Adam & Eve/DDB wins John Smith's ad account
Heineken has shifted its John Smith's advertising account out of long-standing incumbent TBWA\London and into Adam&Eve/DDB without a pitch.
Lucky Generals in contention for Labour's election account
20 March 2014, 06:45AM
Lucky Generals in contention for Labour's election account
Lucky Generals has quietly begun working for Labour and looks set to be on the shortlist when the party holds a pitch for its general election account this spring.
Sony Mobile seeks shop for global creative brief
by James Swift,
20 March 2014, 06:45AM
Sony Mobile seeks shop for global creative brief
Sony Mobile has kicked off a global pitch to find a creative agency.
Elvis lands digital brief for Cadbury
by Kate Magee,
20 March 2014, 06:30AM
Elvis lands digital brief for Cadbury
Cadbury has appointed Elvis to lead digital and social activity in the UK across its brand portfolio.

Latest Work

McCain "Abbey fields" by BMB
19 March 2014, 03:17PM
McCain
McCain is releasing an outdoor and print campaign that spoofs one of the most iconic images in British music history. The ads, created by BMB, show four farmers striding across a potato field in a scene reminiscent of The Beatles Abbey Road cover. T...
Strongbow "Rio Challenge" by St Luke's
19 March 2014, 02:18PM
Strongbow
Strongbow is giving competition winners the chance to take on a Brazilian female football team in a five-a-side match in Rio de Janeiro. St Luke s has created a TV spot to promote the campaign, which is being launched in partnership with Sky Sports a...
Blinkbox Music "#gohippo" by Karmarama
19 March 2014, 10:51AM
Blinkbox Music
Tesco s music-streaming service Blinkbox Music has released its first TV campaign. Karmarama created the spot, in which a mum, her young son and his toy hippo are transported from their boring domestic life to an over-the-top hip-hop video. For the a...

Also in the news

Podcast: scrap radio's digital switchover plan says Orion Media executive
by Sarah Rowland and Jamie Rowland, 20 March 2014, 08:30AM
Live: Thinkbox's TV Futures
by Rachel Bull, 20 March 2014, 09:00AM
British Airways awards entire account to BBH
by Danny Rogers, 18 March 2014, 05:50PM

School Reports 2014 iPad edition

  • 102 creative, media, digital and customer engagement agencies rated, reviewed and ranked
  • Top 100 agencies, top 50 media agencies and top 30 media agencies by billings with interactive, sortable tables
  • Year in a Tweet: agencies review their year in 140 characters or less
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