| | | | | | MediaCom retains top spot in the top 50 media agencies for 2014, ranked by Nielsen. | | | | | | | | | | | | | News UK's most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories. | | | | | | | | | | | | | BSkyB has signed up more than 100 advertisers to its targeted TV ad service AdSmart, and has revealed initial positive results from brands such as Audi, East Coast Trains and Lego. | | | | | | | | | | | | | Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers. | | | | | | | | | | | | | Marks & Spencer is reviewing the arrangements for its £60 million UK media account. | | | | | | | | | | | | | Future, the media company behind T3, Cycling Plus and Total Film, has announced chief executive Mark Wood is to be replaced by current chief financial officer Zillah Byng-Maddick after warning profits would be "significantly below" market expectations this year. | | | | | | | | | | | | | AOL UK has launched AOL On, its premium video network in the UK, with content partners Endemol beyond, Channel 4 News, ITN, Scripps Networks International, Little Dot Studios, MyMovies, Videojug, Trinity Mirror, Telegraph Media Group and TalkTalk. | | | | | | | | | | | | | Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV. | | | | | | | | | | | | | Volkswagen has launched a six-month online video campaign with Dennis Publishing's Auto Express brand, aimed at demonstrating its design features by putting them though a series of extreme situations. | | | | | | | | | | | | | | | | | For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. | | | | | | | | | | | | | Bauer Media is to move its portfolio of national radio brands, including Magic and Kiss, into Absolute Radio's One Golden Square offices. | | | | | | | | | | | | | | | | | | As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient | | | | | | | | | | | | | As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay. | | | | | | | | | | | | | In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question. | | | | | | | | | | | | | Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care. | | | | | | | | | | | | | Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind. | | | | | | | | | | |
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