Friday, 28 March 2014

Media PM - The week's most read

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Media PM Bulletin
28th March 2014
Top 50 media agencies 2014  
Top 50 media agencies 2014
MediaCom retains top spot in the top 50 media agencies for 2014, ranked by Nielsen.
 
The Sun aims to boost social footprint with daily #hashtag stories  
The Sun aims to boost social footprint with daily #hashtag stories
News UK's most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories.
 
Sky AdSmart gives 26% sales boost to East Coast Trains  
Sky AdSmart gives 26% sales boost to East Coast Trains
BSkyB has signed up more than 100 advertisers to its targeted TV ad service AdSmart, and has revealed initial positive results from brands such as Audi, East Coast Trains and Lego.
 
London Live: the agency view  
London Live: the agency view
Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers.
 
M&S kicks off £60m UK media review  
M&S kicks off £60m UK media review
Marks & Spencer is reviewing the arrangements for its £60 million UK media account.
 
Future CEO Mark Wood steps down after profit warning  
Future CEO Mark Wood steps down after profit warning
Future, the media company behind T3, Cycling Plus and Total Film, has announced chief executive Mark Wood is to be replaced by current chief financial officer Zillah Byng-Maddick after warning profits would be "significantly below" market expectations this year.
 
AOL launches video platform AOL On in UK  
AOL launches video platform AOL On in UK
AOL UK has launched AOL On, its premium video network in the UK, with content partners Endemol beyond, Channel 4 News, ITN, Scripps Networks International, Little Dot Studios, MyMovies, Videojug, Trinity Mirror, Telegraph Media Group and TalkTalk.
 
Why London Live is more than a local TV channel  
Why London Live is more than a local TV channel
Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.
 
Volkswagen holds 'extreme car tests' in Auto Express videos  
Volkswagen holds 'extreme car tests' in Auto Express videos
Volkswagen has launched a six-month online video campaign with Dennis Publishing's Auto Express brand, aimed at demonstrating its design features by putting them though a series of extreme situations.
 
What is Oculus Rift and why did Facebook just buy it?  
What is Oculus Rift and why did Facebook just buy it?
For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.
 
Bauer Media moves national radio to One Golden Square  
Bauer Media moves national radio to One Golden Square
Bauer Media is to move its portfolio of national radio brands, including Magic and Kiss, into Absolute Radio's One Golden Square offices.
 
Latest blogs
AOL's leader: 3 steps to better online advertising  
AOL's leader: 3 steps to better online advertising
As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient
 
One medium promises to cut through the clutter of this World Cup  
One medium promises to cut through the clutter of this World Cup
As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.
 
Viewability is overshadowing the real online display story  
Viewability is overshadowing the real online display story
In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.
 
Facebook's 'Look Back' highlights commitment to video strategy  
Facebook's 'Look Back' highlights commitment to video strategy
Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.
 
Beer and loathing at South by Southwest  
Beer and loathing at South by Southwest
Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.
 
Latest Jobs
Digital Business Development Manager / Sales Manager - Great Commission! Travel & Tourism industry , OTT Group
Up-to £30,000 basic + uncapped commission (£65-70,000 OTE), Central London, Angel, Islington
Producer Director , Scripps Network
Competitive Salary and Benefits, Victoria, London
Deals Analyst , Morgan Rutherford Associates
17-23.5k, London
Launch Manager , Morgan Rutherford Associates
35k + uncapped commission, London
Account Manager , Morgan Rutherford Associates
upto £35K basic+commission, London
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