Thursday, 27 March 2014

Breaking news from Brand Republic - M&S, Nestlé, energy firms face inquiry, Google, British Arrows winners, New York Times

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Latest news
M&S kicks off £60m UK media review
M&S kicks off £60m UK media review
by Louise Ridley
27 March 2014, 07:00AM
Marks & Spencer is reviewing the arrangements for its £60 million UK media account.
Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'
Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'
by Matthew Chapman
26 March 2014, 06:57PM
Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a "high five" to go unacknowledged.
Big Six energy firms face competition inquiry after 'public distrust' intensifies
Big Six energy firms face competition inquiry after 'public distrust' intensifies
by Matthew Chapman
27 March 2014, 09:12AM
The Big Six energy companies will be probed by the Competition and Markets Authority (CMA) after regulator Ofgem recommended an investigation following "intensified public distrust of suppliers".
Google rethinks UK ad agency roster
Google rethinks UK ad agency roster
by Jeremy Lee
27 March 2014, 07:00AM
Google is conducting a review of its UK advertising and digital agencies.
Adam & Eve/DDB named Agency of the Year at British Arrows
Adam & Eve/DDB named Agency of the Year at British Arrows
by James Swift
27 March 2014, 10:10AM
Adam & Eve/DDB was the big winner at last night's British Arrows Awards, picking up gongs for Agency Of The Year and Commercial Of The Year, in a 20-award haul including a host of other golds and silvers.
New York Times embeds marketers in editorial teams to help drive 'success'
New York Times embeds marketers in editorial teams to help drive 'success'
by Matthew Chapman
26 March 2014, 04:45PM
Mark Thompson, president and CEO of the New York Times Company, said the company is in the "midst of a massive programme of change" that is seeing it place its marketers alongside the editorial staff.

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Also in the news
Bob Greenberg plots latest R/GA overhaul
by James Swift, 27 March 2014, 07:00AM
ASA partially retracts 2012 plain cigarette packaging ruling
by Ben Bold, 27 March 2014, 08:31AM
Boring printing factory revolutionised by Moo with colourful take on low-fi printer
by Matthew Chapman, 27 March 2014, 09:36AM
Waitrose bolsters content marketing strategy
by Ben Bold, 27 March 2014, 10:10AM

From the blogs

The Wall blog

The rise of the selfie
Catie Dear
27 March 2014, 10:16AM
ARE WE SLAVES TO WORDS?
Chris Arnold
27 March 2014, 2:11AM
Pepsi pranks travellers with terrifying bus shelter shocker
Chris Quigley
26 March 2014, 12:53PM
Has Google killed guest blogging?
James Crawford
26 March 2014, 10:44AM


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