Friday 28 March 2014

Digital AM - Microsoft, The Red Brick Road, Volkswagen, Facebook

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Digital AM

Latest news

Microsoft launches programmatic video network
Microsoft launches programmatic video network
by Arif Durrani
28 March 2014, 11:35AM
Microsoft Advertising has become the latest global company to launch its own video network this week, designed to enable advertisers to buy pre-roll video ads on premium accredited sites, while using the company's site data for tailored targeting.
The pubs of adland mapped: how to find (or avoid) agencies
The pubs of adland mapped: how to find (or avoid) agencies
by Kate Magee
28 March 2014, 11:29AM
The Red Brick Road has created an interactive map of the pubs of adland, ahead of Advertising Week Europe.
Volkswagen holds 'extreme car tests' in Auto Express videos
Volkswagen holds 'extreme car tests' in Auto Express videos
by Louise Ridley
28 March 2014, 09:40AM
Volkswagen has launched a six-month online video campaign with Dennis Publishing's Auto Express brand, aimed at demonstrating its design features by putting them though a series of extreme situations.
Will Facebook's auto-play videos appeal to brands?
Will Facebook's auto-play videos appeal to brands?
by Arif Durrani
27 March 2014, 08:00AM
Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.

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Also in the news
Campaign Viral Chart: Down Syndrome future mom ad doubles shares
by Ben Hall, 28 March 2014, 08:37AM
Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'
by Matthew Chapman, 27 March 2014, 09:30AM
Kellogg's seeks promotional agency for EMEA
by Louise Ridley, 28 March 2014, 09:21AM

From the blogs

The Wall

How Karl Lagerfeld is changing the role of technology in fashion
Sarah Todd
28 March 2014, 8:30AM
Managing the risk of your search engine marketing tactics
Thomas Sevege
28 March 2014, 8:25AM
Now is the time for customer engagement marketing
Claire Richardson
28 March 2014, 8:15AM
Is the digital industry unprepared for further rapid growth?
Tracey Stern
27 March 2014, 2:20PM
Apps and mobile web: which strategy will lead the future?
Ross Sleight
27 March 2014, 1:28PM


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