| The biggest digital mistakes that companies are making today | | 13 March 2014, 1:35PM |  Despite the ever increasing importance of strong digital practices, many companies are still struggling to get a grasp. As part of their Digital Trends 2014 eBook, Salt asked industry experts what they believe the worst offences are and why they matter. Here are three of the most common offences cited.
| | | | SXSW: The battle between Edward Snowden and Julian Assange | | 13 March 2014, 12:10PM |  As usual, SXSW has been generating a great deal of conversation in the media this week, particularly on Twitter. And naturally, this social chatter has been monitored and analyzed and it reveals something interesting - the two topics that got people talking the most were not related to gadgets or software - they were human beings, namely Wikileaks founder Julian Assange and privacy whistleblower Edward Snowden.
| | | | That viral kissing video: are millions of views worth our ire? | | 12 March 2014, 4:38PM |  Advertisers invented kissing yesterday when a video of pretty strangers went viral. Twitter and Facebook exploded with joy as they watched awkward but unusually attractive people introduce themselves to one another and kiss - passionately, full on, hard, with tongues and everything.
| | | | SXSW: Why data is the next big currency | | 12 March 2014, 2:55PM |  Bitcoin might have been the big launch at SXSW, but to my mind, data outstripped it as the newest and most powerful currency. It was arguably the biggest underlying topic at this year's SXSW. (Not Big Data I hasten to add - thankfully, this crowd is not made up of consultants and/or marketers, so most people just call it data.) Even Chelsea Clinton talked about the relentless focus on data collection to measure the success of the Clinton Foundation.
| | | | The social impact of 25 World Wide Web years | | 12 March 2014, 2:23PM |  We are as societies, almost everywhere, swept up in a sea of change which is continually transforming our perception of the world we live in. The internet has transformed relationships between consumers and brands, citizens and governments, and how we interact with each other on a basic human level.
| | | | Waitrose forces us all to examine the true nature of loyalty in the digital age | | 12 March 2014, 11:56AM |  For some time now loyalty schemes have been prevalent on the high street and online as brands do their utmost to prevent customers straying to the competition. The challenge all brands face is that now it's easier than ever before to compare prices online in a few seconds and purchase anywhere. As consumers in a multi-channel marketplace, we aren't tied to any one brand or purchasing channel.
An informed consumer has complete freedom of choice: we shop when, where and how we want, and this is what makes loyalty so important but also uniquely challenging. Although on the surface it may seem fairly straightforward, the concept of loyalty raises some very interesting questions for brands.
| | | | Financial services brands CAN do social media | | 12 March 2014, 10:00AM |  Social media offers brands the chance to connect with customers and prospects on a personal level whilst also allowing them to build strong relationships through genuine one-to-one communication.
So why have financial services (FS) brands been so slow to join the party?
| | | | Festival of Media Asia promises a Festival of Agile Content | | 12 March 2014, 1:31AM |  This year's Asia Pacific Festival of Media (FOM) being held in Singapore 16-18 March promises a huge array of content about the theme agility. As one of the official FOM bloggers I spoke with a few of the star presenters to get their views on what they would be focusing on.
| | | | SXSW: Millennials - Y bother? | | 11 March 2014, 12:46PM |  I came to SXSW hoping to find a few bon bons every day. Today there was one session that really stood out, called ‘Y bother ‘ which focussed on how millennials are changing business and how to motivate them and make them want to stay within your company. Something that has often kept me awake at night.
| | | | Mastering the art of being useful and solving problems - lessons from LG at MWC | | 11 March 2014, 12:44PM |  Often in marketing we make things because we can. We get distracted by the shiny trends. We chase them. I've always found that it's easier to leverage an existing behaviour than to change it. And that if you ask “so what?" you might well avoid making something that serves no purpose in the lives of today's busy consumers.
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