Media AM - Trinity Mirror, Intersnack, programmatic spend, Twitter, Tesco

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13th March 2014

Trinity Mirror's pre-tax profits rise 2.6% as digital focus takes hold Trinity Mirror, home to the Daily Mirror, Sunday People, Liverpool Echo, and the Manchester Evening News, has reported a 2.6% lift in pre-tax profits in 2013, after cost savings and digital investment.     Intersnack calls Euro media pitch Intersnack, the German food manufacturer that bought the UK's KP Snacks last year, has called a pan-European review of its €50 million media business. The account is currently handled by WPP's Primus in the UK.     Programmatic spend rockets 366% in Europe in 2013 European advertisers spent 366% more on ads delivered via automated (programmatic) real-time bidding (RTB) in 2013, according a new report.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Tesco mulls new strategy on loyalty Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.     My Media Week: Paul Rowlinson Paul Rowlinson, COO, Mindshare talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with the Guardian's Pemsel, in a week that confirms it's the people that make media.     TV ad revenues up 3.5% to record high TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters.     Low-profile Litster thrust into spotlight at Sky Media He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.     Brands are missing the silver surfer opportunity Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.     It's not what advertising is good at so much as what it can do better I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.     Should sponsorship be measured as media? Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.     Mastering the 'dark art' of direct response 2.0 The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.   Latest blogs   Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.     What do media and plumbing have in common? What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.     And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3 Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.

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