Thursday, 13 March 2014

Digital AM - IBeacons, Asos, Tesco, UK/US salary gap

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IBeacons: What are they and how should they be used?
IBeacons: What are they and how should they be used?
by Matthew Chapman
13 March 2014, 11:46AM
Beacon technology, and more specifically Apple's iBeacon version, is causing a stir among retailers with its ability to target people with mobile messaging in-store, but what is it exactly and how does it work?
Asos partners with Benefit and Citroen to launch online car boutique
Asos partners with Benefit and Citroen to launch online car boutique
by Loulla-Mae Eleftheriou-Smith
13 March 2014, 09:45AM
Asos has partnered with make-up brand Benefit and Citroen to launch an online car boutique.
Tesco mulls new strategy on loyalty
Tesco mulls new strategy on loyalty
by Maisie McCabe
13 March 2014, 07:00AM
Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.
Report exposes UK/US salary gap
Report exposes UK/US salary gap
by Amy Gravelle
13 March 2014, 06:30AM
Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report.

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Also in the news
Programmatic spend rockets 366% in Europe in 2013
by Arif Durrani, 13 March 2014, 09:05AM
Tribal Worldwide hires Jonathan Lovatt-Young to lead UX
by Amy Gravelle, 13 March 2014, 08:40AM
Industry plans to limit ads on illegal websites
by Kate Magee, 12 March 2014, 12:30PM

From the blogs

The Wall

Festival of Media Asia promises a Festival of Agile Content
Chris J Reed
13 March 2014, 1:31AM
That viral kissing video: are millions of views worth our ire?
Graeme Swanson
12 March 2014, 4:38PM
SXSW: Why data is the next big currency
Daniele Fiandaca
12 March 2014, 2:55PM
The social impact of 25 World Wide Web years
Keshan Bolaky
12 March 2014, 2:23PM
Waitrose forces us all to examine the true nature of loyalty in the digital age
Joshua Morse
12 March 2014, 11:56AM


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