Wednesday 26 March 2014

Media AM - Future, Facebook, News Corp and 21st Century Fox, The Sun, agencies vs start-ups

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Media AM Bulletin
26th March 2014
Future CEO Mark Wood steps down after profit warning  
Future CEO Mark Wood steps down after profit warning
Future, the media company behind T3, Cycling Plus, Total Film, has announced chief executive Mark Wood is to be replaced by current chief financial officer Zillah Byng-Maddick after warning profits would be "significantly below" market expectations this year.
 
Facebook prepares for virtual world ads after $2bn Oculus Rift deal  
Facebook prepares for virtual world ads after $2bn Oculus Rift deal
Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platform ever".
 
Lachlan and James Murdoch promoted at News Corp and 21st Century Fox  
Lachlan and James Murdoch promoted at News Corp and 21st Century Fox
News Corp and 21st Century Fox, the companies formed from the former News Corporation, have promoted the brothers Lachlan and James Murdoch to new roles.
 
The Sun aims to boost social footprint with daily #hashtag stories  
The Sun aims to boost social footprint with daily #hashtag stories
News UK's most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories.
 
Adland has lost ability to make mistakes, says Steve Henry  
Adland has lost ability to make mistakes, says Steve Henry
Steve Henry, the founder and former creative director of ad agency HCCL and a co-founder of Decoded, has said that adland has lost the creativity that allows people to take risks and make mistakes.
 
My Media Week: Duncan McCrum  
My Media Week: Duncan McCrum
This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV's growing social footprint and explains why he's seeing a shift to partnerships versus display.
 
School Reports 2014  
School Reports 2014
Campaign's annual School Reports are legendary in the advertising and media world. And with some justification.
 
MediaCom leads new clients table  
MediaCom leads new clients table
MediaCom was the best-performing media agency in 2013 in terms of new business, according to Campaign's School Reports.
 
Gottlieb and Unerman can shout all they want, but they are just noisy bystanders  
Gottlieb and Unerman can shout all they want, but they are just noisy bystanders
Defining and managing the metrics that agencies and clients use to plan, buy and evaluate campaigns is frustrating, complicated, and time-consuming, and far too important to be left to the media people, says Brian Jacobs.
 
Top 50 media agencies 2014  
Top 50 media agencies 2014
MediaCom retains top spot in the top 50 media agencies for 2014, ranked by Nielsen.
 
OMD climbs to second place in media league  
OMD climbs to second place in media league
OMD Group leapfrogged Carat to become the second-biggest media agency in the UK in 2013 after its billings increased by 7.3 per cent.
 
Clear Channel Outdoor Planning Awards 2014 shortlist revealed  
Clear Channel Outdoor Planning Awards 2014 shortlist revealed
Vizeum is leading the way among the media agencies shortlisted for the 2014 Outdoor Planning Awards with four nominations.
 
5 changes to the media business since Twitter launched  
5 changes to the media business since Twitter launched
Eight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquakes. The differences in the media business pre and post-Twitter are stark, Mindshare provides five more examples.
 
Latest blogs
One medium promises to cut through the clutter of this World Cup  
One medium promises to cut through the clutter of this World Cup
As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.
 
Viewability is overshadowing the real online display story  
Viewability is overshadowing the real online display story
In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.
 
Facebook's 'Look Back' highlights commitment to video strategy  
Facebook's 'Look Back' highlights commitment to video strategy
Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.
 
Beer and loathing at South by Southwest  
Beer and loathing at South by Southwest
Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.
 
Sky AdSmart is no 'game changer' - the real digital game changed long ago  
Sky AdSmart is no 'game changer' - the real digital game changed long ago
Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.
 
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