| | |  | | | | | | | Microsoft Advertising has become the latest global company to launch its own video network this week, designed to enable advertisers to buy pre-roll video ads on premium accredited sites, while using the company's site data for tailored targeting. | | | | | | | | | |  | | | | | | | Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top. | | | | | | | | | |  | | | | | | | Ahead of Monday's launch of London Live, we hear from some of the key people behind the cameras. | | | | | | | | | |  | | | | | | | Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years. | | | | | | | | | |  | | | | | | | Sony Music Entertainment has returned its UK media planning and buying account back to Manning Gottlieb OMD, 18 months after awarding the account to Mindshare. | | | | | | | | | |  | | | | | | | For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. | | | | | | | | | |  | | | | | | | A sixtysomething inductee to advertising's Hall of Fame he may be, but, as befits a visionary, the R/GA founder's gaze is trained on future, not past, achievements. By James Swift. | | | | | | | | | |  | | | | | |  | | | | | | | Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV. | | | | | | | | | |  | | | | | | | Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers. | | | | | | | | | |  | | | | | | | We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum. | | | | | | | | | |  | | | | | | | Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks. | | | | | | | | | |  | | | | | | | Media Week's online reach has increased 40% following the launch of its mobile-optimised site. | | | | | | | | | |  | | | | | | | If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything. | | | | | | | | | |  | | | | | | | TouchPoints5 reveals the extent of our changing media habits. Here, the IPA's Lynne Robinson highlights the key trends. | | | | | | | | | | | | | | | | |  | | | | | | | As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay. | | | | | | | | | |  | | | | | | | In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question. | | | | | | | | | |  | | | | | | | Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care. | | | | | | | | | |  | | | | | | | Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind. | | | | | | | | | |  | | | | | | | Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive. | | | | | | | | | | | |
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