Media PM - Vogue, GMG and News UK, YouTube, ITV, Twitter

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13th March 2014

Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     GMG and News UK lock horns at digital summit At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.     YouTube gets serious in 'fake views' crackdown The site's owner, Google, promises to review video views in an attempt to become more transparent. By David Benady.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Trinity Mirror's pre-tax profits rise 2.6% as digital focus takes hold Trinity Mirror, home to the Daily Mirror, Sunday People, Liverpool Echo, and the Manchester Evening News, has reported a 2.6% lift in pre-tax profits in 2013, after cost savings and digital investment.     Programmatic spend rockets 366% in Europe in 2013 European advertisers spent 366% more on ads delivered via automated (programmatic) real-time bidding (RTB) in 2013, according a new report.     Low-profile Litster thrust into spotlight at Sky Media He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.     Brands are missing the silver surfer opportunity Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.     Mastering the 'dark art' of direct response 2.0 The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.     It's not what advertising is good at so much as what it can do better I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.     Should sponsorship be measured as media? Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.   Latest blogs   We should all learn to ditch our inner Charlie Brooker and start singing praises When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.     What do media and plumbing have in common? What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.     And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.   Solutions Account Manager - Multi-Platform Media Owner , Harrison Dear To £40,000 + generous bonus, London Social Media Manager - Dubai , MCG Associates Tax Free Salary, Dubai Director (Sales) - Major Outdoor Company (Upmarket Portfolio) , Harrison Dear To £55,000, London Senior Sales Executive – Global Media Research Company , Harrison Dear To £45,000 + generous bonus, London Business Development Manager - Print, Digital & Events , Media Square Recruitment £28,000 - £30,000 + Uncapped Commission + Benefits, London

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