Media AM - Twitter, BPG Awards, Exterion Media, Advertising Week, London Live

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31st March 2014

Twitter users search for hashtags they have seen on TV, says research Twitter users search for hashtags because they have seen them on TV, according to 75 per cent of people surveyed for a new research project from Thinkbox and Twitter.     Nick Ferrari wins BPG Radio Broadcaster of the Year ITV's 'Broadchurch' dominated the Broadcasting Press Guild Awards, picking up three awards, while LBC presenter Nick Ferrari was named BPG Radio Broadcaster of the Year, the first winner from the commercial radio sector in 20 years.     Exterion Media hires Shaun Gregory as CEO Exterion Media, the company previously known as CBS Outdoor, has hired Shaun Gregory, the managing director of advertising at Telefónica, as its chief executive.     Brand Republic is LIVE@AdvertisingWeek Campaign, Marketing, Media Week and Brand Republic have kicked off their coverage of Advertising Week Europe 2014 with their dedicated live blog.     Why today's London Live launch is a game-changer for the capital Ahead of today's launch of London Live, its editorial director, and former Campaign editor, Stefano Hatfield, explains why he believes the capital will never be the same again.     Why London Live is more than a local TV channel Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.     London Live: the agency view Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers.     Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.     London Live: the final countdown Ahead of Monday's launch of London Live, we hear from some of the key people behind the cameras.     Will Facebook's auto-play videos appeal to brands? Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.     DCM and D&AD unveil best film-inspired ads Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.     Media Week's traffic rises 40% following mobile site Media Week's online reach has increased 40% following the launch of its mobile-optimised site.     Click-through as currency shows how brands have got the internet all wrong If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything.     Getting to know the gadget generation TouchPoints5 reveals the extent of our changing media habits. Here, the IPA's Lynne Robinson highlights the key trends.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.   Latest blogs   AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.

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