Media AM - WAN-IFRA, McCain, BT, We Are Social, Facebook, Grace Blue

	View in web browser Add to safe senders list

17th March 2014

WAN-IFRA: Actions in UK have placed press freedom 'under threat worldwide' Attempts by the British government to influence the media and "dictate what is in the public interest" have global ramifications for an independent press, and are already being used by repressive regimes to excuse their own practices, is the damning conclusion of a world press investigation today.     McCain signs £8m deal to sponsor 'Emmerdale' McCain, the frozen-food manufacturer, has signed a two-year £8 million partnership with ITV's 'Emmerdale'.     BT offers free broadband and BT Sport in N&S campaign Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.     We Are Social hires JWT's Mobbie Nazir as CSO We Are Social, the social media agency, has hired Mobbie Nazir, the head of digital strategy at JWT, as its chief strategy officer, based in its London headquarters.     Facebook and its journey from social network to ad network in less than a year It's not celebrating 10 years of Facebook that we should be talking about; it's how Facebook seems to have changed what it is without telling anyone, writes Chris Buckley, director of digital engagement at TMW.     Grace Blue promotes Sarah Skinner to MD Grace Blue, the advertising, marketing and media headhunter, has promoted partner Sarah Skinner to become its first managing director.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     GMG and News UK lock horns at digital summit At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.     My Media Week: Paul Rowlinson Paul Rowlinson, COO, Mindshare talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with the Guardian's Pemsel, in a week that confirms it's the people that make media.     YouTube gets serious in 'fake views' crackdown The site's owner, Google, promises to review video views in an attempt to become more transparent. By David Benady.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.   Latest blogs   Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.     What do media and plumbing have in common? What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.

Manage Bulletins Unsubscribe