Tuesday 25 March 2014

Digital AM - Oculus Rift, OgilvyOne London, McDonald's, D&AD

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Digital AM

Latest news

Oculus Rift in action: what are the marketing opportunities?
Oculus Rift in action: what are the marketing opportunities?
by Georgina Brazier and Matthew Chapman
25 March 2014, 10:30AM
Virtual reality was popularised in the 1980s with cult classics such as TRON. In those days, the theory behind the technology always outstripped the reality, but the picture looks different today.
OgilvyOne London appoints Tribal's John Streit as first CTO
OgilvyOne London appoints Tribal's John Streit as first CTO
by Kate Magee
25 March 2014, 09:45AM
OgilvyOne London has appointed John Streit, the technical director at Tribal Worldwide London, to the newly created role of chief technology officer.
McDonald's gives Piccadilly Circus sign interactive overhaul
McDonald's gives Piccadilly Circus sign interactive overhaul
by Kate Magee
25 March 2014, 08:46AM
McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book".
D&AD launches free online archive
D&AD launches free online archive
by James Swift
25 March 2014, 09:10AM
D&AD is planning to put its entire archive of award-winning ads online and is offering access through new free memberships.

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Also in the news
Future merges central and digital agency teams
by Louise Ridley, 25 March 2014, 09:21AM
Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout
by Loulla-Mae Eleftheriou-Smith, 25 March 2014, 08:24AM
WPP to buy majority stake in Cognifide digital consultancy
by Maisie McCabe, 24 March 2014, 09:34AM

From the blogs

The Wall

ENERGY BEATS TALENT
Dave Trott
25 March 2014, 8:50AM
Programmatic branding: the next big step
Tony Evans
25 March 2014, 8:36AM
Through the looking glass: The lessons of Gravity
Simon Pont
25 March 2014, 8:16AM
Are Chevrolet and StarHub in the same sponsorship fix?
Chris J Reed
25 March 2014, 6:35AM
Content: embrace the conflict
Jim De Zoete
24 March 2014, 11:12AM


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