Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability.
WhatsApp founder Jan Koum has spoken out against "inaccurate and careless" rumours that the messaging app may open up its data for new owner Facebook to exploit for advertising purposes.
Home Retail Group has restructured its senior management, including promoting Argos managing director John Walden to group chief executive and commercial director David Robinson to Argos chief operating officer, with the retailer's marketing function...
Vizeum and OMD UK are leading the way among the media agencies shortlisted for the 2014 Outdoor Planning Awards with four and three nominations respectively.
Mark Cranmer, the chief executive of Isobar, is to leave the Dentsu Aegis Network at the end of June, after helping Jean Lin, the agency's Asia Pacific chief executive, settle into the global role.
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