Media AM - Marks & Spencer, Google, MEC, London Live, MG OMD

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27th March 2014

M&S kicks off £60m UK media review Marks & Spencer is reviewing the arrangements for its £60 million UK media account.     Google rethinks UK ad agency roster Google is conducting a review of its UK advertising and digital agencies.     MEC lands £26m RAF and Navy business MEC has won the £26 million media planning accounts for the Royal Air Force and the Royal Navy.     Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.     MG OMD restructures around planning and content offer Manning Gottlieb OMD has become the latest media agency to restructure its business in an attempt to focus on planning, content and cross-platform buying.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     My Media Week: Jamie Lindsay Jamie Lindsay, managing director of Amscreen, launches a new trading product, prepares for AWE and faces the equally daunting prospects of Lord Sugar's board grilling and a dental appointment.     The Sun aims to boost social footprint with daily #hashtag stories News UK's most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories.     Rise of an Empire: movie mag celebrates 25 years To mark its silver jubilee, Empire magazine's current editor, Mark Dinning, invited its previous eight editors to discuss the stars and star ratings, the covers and cock-ups that have formed part of the magazine's history.     Lachlan and James Murdoch promoted at News Corp and 21st Century Fox News Corp and 21st Century Fox, the companies formed from the former News Corporation, have promoted the brothers Lachlan and James Murdoch to new roles.     Media Week's traffic rises 40% following mobile site Media Week's online reach has increased 40% following the launch of its mobile-optimised site.     Facebook prepares for virtual world ads after $2bn Oculus Rift deal Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platform ever".   Latest blogs   One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.

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