marketing your business online: Media PM

Friday, 21 March 2014

Media PM - The week's most read


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21st March 2014

OMD loses £600m global Vodafone account

OMD has lost the £600 million global media planning and buying business for Vodafone, which will move to either Group M or the Denstu Aegis Network.

OMD climbs to second place in media league

OMD Group leapfrogged Carat to become the second-biggest media agency in the UK in 2013 after its billings increased by 7.3 per cent.

BT offers free broadband and BT Sport in N&S campaign

Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.

MediaCom leads new clients table

MediaCom was the best-performing media agency in 2013 in terms of new business, according to Campaign's School Reports.

Google enters UK's TV market with £30 Chromecast dongle

Google has upped the stakes against rival Apple with the launch of Chromecast, a dongle that attaches to a TV and allows viewers to stream content from the likes of the BBC's iPlayer, Netflix and YouTube.

Amscreen hopes to replicate TV and online metrics with Audience Assured Advertising

Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability.

Top 50 media agencies 2014

MediaCom retains top spot in the top 50 media agencies for 2014, ranked by Nielsen.

Greg Grimmer takes senior role at Fetch

Greg Grimmer, a founder of HMDG (now Enter), has been appointed the global chief operating officer at Fetch, the independent mobile agency.

My Media Week: Duncan McCrum

This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV's growing social footprint and explains why he's seeing a shift to partnerships versus display.

Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.

How we're adapting to The Guardian's sudden global growth

As the global media landscape continues to change, David Pemsel, deputy chief executive at Guardian News & Media, gives his take on how to grow a global audience.

Gottlieb and Unerman can shout all they want, but they are just noisy bystanders

Defining and managing the metrics that agencies and clients use to plan, buy and evaluate campaigns is frustrating, complicated, and time-consuming, and far too important to be left to the media people, says Brian Jacobs.

School Reports 2014

Campaign's annual School Reports are legendary in the advertising and media world. And with some justification.

One medium promises to cut through the clutter of this World Cup

As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

Viewability is overshadowing the real online display story

In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.

Facebook's 'Look Back' highlights commitment to video strategy

Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.

Beer and loathing at South by Southwest

Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.