Media AM - Amscreen, Isobar, Absolute Radio, Havas, Clear Channel

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18th March 2014

Amscreen hopes to replicate TV and online metrics with Audience Assured Advertising Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability.     Mark Cranmer to leave Isobar Mark Cranmer, the chief executive of Isobar, is to leave the Dentsu Aegis Network at the end of June, after helping Jean Lin, the agency's Asia Pacific chief executive, settle into the global role.     Absolute partners with Universal for Elton John's Goodbye Yellow Brick Road 40th anniversary Absolute Radio has partnered with Universal to produce a documentary on Elton John's seminal 1973 breakthrough album 'Goodbye Yellow Brick Road' 40 years on.     Havas moves AIS into media village Havas's digital creative agency, ais London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.     Clear Channel Outdoor Planning Awards 2014 shortlist revealed Vizeum and OMD UK are leading the way among the media agencies shortlisted for the 2014 Outdoor Planning Awards with four and three nominations respectively.     Jamie Redknapp stars in Nivea Men's social media campaign Football pundit Jamie Redknapp gives scathing reviews of amateur footballers' performances in a humorous social media campaign for Nivea Men.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     GMG and News UK lock horns at digital summit At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.     My Media Week: Paul Rowlinson Paul Rowlinson, COO, Mindshare talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with the Guardian's Pemsel, in a week that confirms it's the people that make media.     YouTube gets serious in 'fake views' crackdown The site's owner, Google, promises to review video views in an attempt to become more transparent. By David Benady.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.   Latest blogs   Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.

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