Campaign Daily Fix - Direct Line appoints Saatchis, Adland's first tweets, DLKW Lowe wins BHF, AdSmart, Stonewall, Viral chart, HSBC

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Direct Line appoints Saatchi & Saatchi to £45m ad account by Maisie McCabe, 21 March 2014, 11:45AM Direct Line has appointed Saatchi & Saatchi to its £46 million ad account, ending its relationship with M&C Saatchi. Adland's first tweets: David Golding's missing sweets and hacker or squatter at Mother by Ben Hall, 21 March 2014, 09:34AM Twitter is celebrating its eighth birthday today with a tool to find out its users' first tweets, so Campaign has tracked down the first tweets of some of adland's agencies and executives. DLKW Lowe wins British Heart Foundation ad account by Jeremy Lee, 21 March 2014, 11:03AM DLKW Lowe has picked up the advertising account for the British Heart Foundation following a competitive pitch. Sky AdSmart gives 26% sales boost to East Coast Trains by Louise Ridley, 21 March 2014, 12:21PM BSkyB has signed up more than 100 advertisers to its targeted TV ad service AdSmart, and has revealed initial positive results from brands such as Audi, East Coast Trains and Lego. Stonewall expands beyond gay rights with new online campaign by James Swift, 21 March 2014, 08:46AM Stonewall has released an online film featuring Sir Ian McKellen that establishes the charity as more than just an advocate for gay rights. Campaign Viral Chart: Italian Down Syndrome baby video second most-shared by Ben Hall, 21 March 2014, 10:54AM Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times. HSBC and WaterAid celebrate World Water Day with interactive water display by Maisie McCabe, 20 March 2014, 04:21PM HSBC and WaterAid have created an interactive water display in Canary Wharf that spells out supporters' names to celebrate World Water Day on Saturday 22 March. Zone wins ChildLine's digital account by James Swift, 20 March 2014, 03:40PM ChildLine has picked the independent digital agency Zone to overhaul its website now the majority of young people use online channels to contact the charity. Latest Work TK Maxx "Me. By me" by The Brooklyn Brothers 21 March 2014, 11:00AM The Brooklyn Brothers has created a TV ad for the TK Maxx spring/summer campaign that features ordinary shoppers. It charts the journey of TK Maxx customers with no modelling experience who turned up to casting sessions, were interviewed about the... Cadbury "passport control" by Fallon 21 March 2014, 09:02AM Cadbury has released a campaign to mark the launch of two chocolate bars Dairy Milk Ritz and LU. Fallon created the work, which comprises TV, digital, social and PR activity. The TV spot follows the same narrative established in Cadbury's January b... Three "0800 fun numbers" by Wieden & Kennedy London 19 March 2014, 05:48PM Three has released a humorous new TV campaign to highlight the fact that 0800 numbers are free to call for network members. As part of the campaign, Wieden Kennedy London devised a list of silly 0800 numbers that people can call just for the hell o... Also in the news Havas profit up 2.6% to €199m by Maisie McCabe, 21 March 2014, 09:12AM Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter by Loulla-Mae Eleftheriou-Smith, 21 March 2014, 11:15AM Colin Gottlieb offers lessons from the top 21 March 2014, 10:28AM Trading Places: this week's people moves by Chris Harding, 21 March 2014, 08:30AM Latest Jobs In-House Graphic Designer negotiable, London Senior Recruitment Consultant (Headhunter) Basic + Uncapped Bonus (1st year £50K OTE), Central London, Soho Head of Art/Senior Art Director Up to £55K pa, depending on experience, Central London SEO Account Director - Rapidly Expanding Media Agency £40000 - £45000 per annum + Amazing Benefits, London Junior Recruitment Consultant (Candidate Manager) Basic + Uncapped Bonus (1st year £30k OTE), Central London, Soho More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.