Sunday Supplement - Analysis and opinions on the biggest issues in marketing

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Marketing Sunday Supplement , 21st March 2014

Why emotional ads can be bad for brand-building   Five things brands should be doing with Pinterest   Mulberry pays the price for failing grasp accessible luxury   Google Android Wear is here - are Apple and Microsoft already too late?   Facebook and its journey from social network to ad network in less than a year   Why Sainsbury's struggles are a sign of the times, rather than a brand in decline   Advertisers must embrace new tech to reach the skip generation   MySpace was a live case study in how not to manage a brand - BBH's Lindsay Nuttall #web25       ADVERTISEMENT IDENTITY IS THE NEW COOKIE!   Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide       JOBS BOARD Vice President Marketing Communications , Direct Recruitment£75,000 - £79,000 , London   Head Of Brand And Comms , Ball & Hoolahan£75,000 + CA + benefits , South East   Account Director - Integrated - [Digital / Promotions] - Dynamic agency! to £49k , Fill Recruitment Ltd£45k - £49k + superb bonus & benefits , Central London   Communications/Support Assistant - 3 month contract , Brand Recruitment£18000 per annum + plus benefits , Cambridge   Global Senior Marketing Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , London

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