Media PM - The week's most read

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14th March 2014

Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.     UK mobile spend tipped to rise 90% and overtake newspapers in 2014 Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.     ITV to ditch Daybreak for Good Morning Britain ITV has confirmed plans for a new breakfast show called 'Good Morning Britain', fronted by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher, replacing 'Daybreak'.     My Media Week: Paul Rowlinson Paul Rowlinson, COO, Mindshare talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with the Guardian's Pemsel, in a week that confirms it's the people that make media.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     Programmatic spend rockets 366% in Europe in 2013 European advertisers spent 366% more on ads delivered via automated (programmatic) real-time bidding (RTB) in 2013, according a new report.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     GMG and News UK lock horns at digital summit At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.     History of Advertising No 93: Today It is 19 years since Rupert Murdoch's News International pulled the plug on Today. Yet its role in helping free national newspapers from unions and their Luddite grip, and making them attractive to new advertisers, has cemented its legacy.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     Why reuniting BBC Three with its audience online will be difficult The decision to make BBC Three only available on the iPlayer flies in the face of viewing trends, warns Emerson Bramwell, head of insight at Dentsu Aegis Media's Vizeum UK.   Latest blogs   We should all learn to ditch our inner Charlie Brooker and start singing praises When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     What do media and plumbing have in common? What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.     And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3 Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.   Senior Account Manager - Branded Content Agency , Media IQ Recruitment £43k basic plus uncapped commission, London (City of) Digital Sales Manager , SYLEX Recruitment £26000 to £36000 per annum, London Exhibition Marketing Manager - Energy Exhibitions , Dragonfly Recruitment £37000 - £40000.00 per annum + Benefits, London Exhibition Sales Manager - International Exhibitions , Dragonfly Recruitment £30000.00 - £35000.00 per annum + Bonus + Benefits, London Senior Sales Executive , Inspire Publishing Dependent on Experience - outstanding, uncapped commission, Totteridge, North London

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