Media PM - The Guardian, My Media Week, blowUP Media, Google, OMD

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19th March 2014

How we're adapting to The Guardian's sudden global growth As the global media landscape continues to change, David Pemsel, deputy chief executive at Guardian News & Media, gives his take on how to grow a global audience     My Media Week: Duncan McCrum This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV's growing social footprint and explains why he's seeing a shift to partnerships versus display.     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Google enters UK's TV market with £30 Chromecast dongle Google has upped the stakes against rival Apple with the launch of Chromecast, a dongle that attaches to a TV and allows viewers to stream content from the likes of the BBC's iPlayer, Netflix and YouTube.     OMD loses £600m global Vodafone account OMD has lost the £600 million global media planning and buying business for Vodafone, which will move to either Group M or the Denstu Aegis Network.     Amscreen hopes to replicate TV and online metrics with Audience Assured Advertising Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     GMG and News UK lock horns at digital summit At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.   Latest blogs   We should all learn to ditch our inner Charlie Brooker and start singing praises When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.   Sales and marketing director , Major Players £55000 - £65000 per annum + Bonus and benefits, City of London Senior Sales Executive , Inspire Publishing Dependent on Experience - outstanding, uncapped commission, Totteridge, North London Advertising Sales Executive , Cultureshock Media Salary dependent on experience, plus commission., South London Vauxhall Client Services Account Manager , Major Players £28000 - £32000 per annum + incredible benefits, City of London Digital Agency Sales Executive , Media Square Recruitment £30,000 + Uncapped Commission + Benefits, London

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