Media AM - Havas, digital radio switchover, Campaign Viral Chart, ad campaign metrics, Colin Gottlieb

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21st March 2014

Havas profit up 2.6% to €199m Havas made pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year.     Phil Riley: digital switchover debate should be dropped for 10 years Phil Riley, the chief executive of Orion Media, has said the debate around a radio digital switchover date should be dropped for at least ten years while the industry focuses on content and innovation.     Campaign Viral Chart: Italian Down Syndrome baby video second most-shared Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.     Gottlieb and Unerman can shout all they want, but they are just noisy bystanders Defining and managing the metrics that agencies and clients use to plan, buy and evaluate campaigns is frustrating, complicated, and time-consuming, and far too important to be left to the media people, says Brian Jacobs.     Colin Gottlieb offers lessons from the bottom Last week two of Manning Gottlieb OMD's sparky graduates, Jessica Hughes and Freddie Counsell, bagged some time with Colin Gottlieb, founder of Manning Gottlieb Media and chief executive EMEA at Omnicom Media Group, they report back...     Twitter celebrates 8th birthday with #FirstTweet tool Twitter is celebrating its eighth birthday today and has launched a #FirstTweet tool that enables users to look up anyone's first tweet.     5 changes to the media business since Twitter launched Eight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquake. The differences in the media business pre and post-Twitter are stark, Mindshare provides five more examples.     Twitter blocked in Turkey after PM vows to 'eradicate' social network Twitter users in Turkey have been left trying to find new ways to use the social network, after Turkish Prime Minister Recep Tayyip Erdogan yesterday vowed to "eradicate" it.     My Media Week: Duncan McCrum This week, Duncan McCrum, head of digital at MTV Networks, plots how to monetise MTV's growing social footprint and explains why he's seeing a shift to partnerships versus display.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     YouTube gets serious in 'fake views' crackdown The site's owner, Google, promises to review video views in an attempt to become more transparent. By David Benady.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.   Latest blogs   One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.     Viewability is overshadowing the real online display story In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.     Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.

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