| Facebook throws its email service in the junk | | 18 March 2014, 11:15AM |  Email has always been Facebook's Achilles Heel. In 2010 the ubiquitous social network tried to rectify this by launching its own email system, trying to attract its users to ditch their tried and tested providers.
| | | | 14 innovative ways brand managers can use social media | | 18 March 2014, 11:04AM |  Effective brand management is as much a social science as it is a creative art. Brand managers have the foresight to pinpoint unmet consumer needs and market opportunities that drive profitable brand growth. The numbers – top-line sales, gross margins, and market share – measure their success, but even with the most sophisticated marketing mix models, there is still much uncertainty. So, how can these forward-thinking marketers turn speculation into a science?
| | | | Promoting creativity without process | | 18 March 2014, 9:40AM |  'Creativity is at the heart of the business' seems to be a familiar slide in the credentials of every agency. The term is bandied about without clear definition of what it is or the factors required to foster it.
| | | | How to stop your mobile advertising from being ignored | | 18 March 2014, 9:00AM |  If you ask the average person walking down the street what mobile advertising is, you’re likely to hear the response “spam”.
Of course, we are not talking about the canned precooked meat product that was popular in the 1940's, but rather mobile spamming. Irrelevant or unsolicited messages sent over the internet, typically to large numbers of users, for the purposes of advertising, phishing, or spreading malware. So how can you avoid your mobile adverts from being ignored?
| | | | Five Twitter ad features you may not know about | | 17 March 2014, 2:27PM |  Twitter is fast becoming a valued paid media channel as more and more brands start to realise its full potential. There are copious amounts of Twitter advertising features and targeting options on offer, and Twitter appears relentless in introducing new ones for you to play around with.
| | | | Is meditation the key to a creative brain? | | 17 March 2014, 8:26AM |  The stand out learning from my first-ever meditation session is that I don't have to give up coffee. I see this as a minor victory.
As you might know by now, I've just started a very busy, fast paced, high pressured, and (I'm sure at several junctures will be) stressful job, in which I'm expected to be creative, make informed, strategic decisions, meet all my deadlines and - crucially - be a happy and harmonious colleague. Anxiety is just an accepted part of my daily grind. Sound familiar? Of course it does.
| | | | Five things brands should be doing with Pinterest | | 17 March 2014, 8:11AM |  To coincide with its fourth birthday this month, Simon Robinson explains how brands can use Pinterest to improve their consumer engagements.
Pinterest, the tool for collecting and organising things you love, enables users to share and pin photos and short videos. As brides-to-be "pin" their favourite wedding dress designs and new homeowners follow DIY window treatment boards, the image-sharing social network is the ultimate wish list, radiating millions upon millions of consumers' intent to purchase.
| | | | We try learning to be a FTSE-100 CEO via gamification | | 14 March 2014, 10:46AM |  You beheaded all the zombies. You learned how to drive fast and shoot cops and you saved the Last of Us. Now through the medium of games you can learn your ultimate gaol - to be a CEO of a fictional organisation.
| | | | Great brand blunders on social media | | 14 March 2014, 10:45AM |  Dissing President Obama, making light of natural disasters, launching fluffy promotions amid bitter industrial strife, mocking followers and actively inviting sarcastic put-downs: these are all real gaffes made by brands on social media. Ever wondered how digital marketers can get themselves in such a mess?
| | | | Great brand theory, invisible design and Noddy Holder | | 14 March 2014, 10:22AM |  Some men are born great. Others have greatness thrust upon them. Slightly abridged, but you'll recognize the line: Shakespeare, Twelfth Night, passing comment on how our natures and our circumstances influence how we step figuratively up to the plate. Philosophically speaking, provocatively speaking, the line is also a bit of cheat in that it mashes together opposing schools of thought.
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