marketing your business online: Media PM - London Live, Facebook, the click-through as currency, TouchPoints5, Sony Music

Thursday 27 March 2014

Media PM - London Live, Facebook, the click-through as currency, TouchPoints5, Sony Music


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27th March 2014

Why London Live is more than a local TV channel

Andrew Mullins talks to Arif Durrani days before the launch of Evgeny Lebedev's first foray into TV.

London Live: the agency view

Dino Myers-Lamptey, head of strategy at the7stars, provides a revealing take on the challenges London Live faces in attracting advertisers to London Live.

Cast aside your cynicism and admire the audacity of Evgeny Lebedev's aim

We're in the final countdown to the launch of London Live, and I'm unashamedly banging the drum.

Will Facebook's auto-play videos appeal to brands?

Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.

Click-through as currency shows how brands have got the internet all wrong

If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything.

Getting to know the gadget generation

TouchPoints5 reveals the extent of our changing media habits. Here, the IPA's Lynne Robinson highlights the key trends.

Sony Music moves media back to MG OMD

Sony Music Entertainment has returned its UK media planning and buying account back to Manning Gottlieb OMD, 18 months after awarding the account to Mindshare.

Facebook prepares for virtual world ads after $2bn Oculus Rift deal

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platform ever".

Lachlan and James Murdoch promoted at News Corp and 21st Century Fox

News Corp and 21st Century Fox, the companies formed from the former News Corporation, have promoted the brothers Lachlan and James Murdoch to new roles.

The Sun aims to boost social footprint with daily #hashtag stories

News UK's most popular daily newspaper, The Sun, is claiming an industry first as it prints dedicated hashtags alongside its news stories.

Bauer Media moves national radio to One Golden Square

Bauer Media is to move its portfolio of national radio brands, including Magic and Kiss, into Absolute Radio's One Golden Square offices.

What is Oculus Rift and why did Facebook just buy it?

For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.

One medium promises to cut through the clutter of this World Cup

As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

Viewability is overshadowing the real online display story

In the looking glass world of advertising and media, it's not unusual for blindingly obvious questions to go un-answered for years - we've all heard the "which half of my advertising works?" question.

Facebook's 'Look Back' highlights commitment to video strategy

Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.

Beer and loathing at South by Southwest

Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.