Tuesday 25 March 2014

Breaking news from Brand Republic - McDonald's, Asos and Nike, Future, Royal Mail, Google Glass

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Latest news
McDonald's gives Piccadilly Circus sign interactive overhaul
McDonald's gives Piccadilly Circus sign interactive overhaul
by Kate Magee
25 March 2014, 08:46AM
McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book".
Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout
Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout
by Loulla-Mae Eleftheriou-Smith
25 March 2014, 08:24AM
Nike is celebrating 27 years of its Air Max brand by hosting the first shoppable Google+ hangout in partnership with Asos.
Future merges central and digital agency teams
Future merges central and digital agency teams
by Louise Ridley
25 March 2014, 09:21AM
Future, the publisher of T3, Simply Knitting and Total Guitar, has restructured its senior advertising team to combine its central agency team and digital agency team into a single unit.
Royal Mail marketers face axe in round of 1,600 job cuts
Royal Mail marketers face axe in round of 1,600 job cuts
by Matthew Chapman
25 March 2014, 09:36AM
Royal Mail is cutting 1,600 jobs within its operational and head office managerial function as part of a £50m cost-cutting drive.
Google Glass seeks to defy sceptics with Oakley and Ray-Ban collections
Google Glass seeks to defy sceptics with Oakley and Ray-Ban collections
by Matthew Chapman
25 March 2014, 09:29AM
Google is seeking to dispel scepticism about its Google Glass wearable technology by partnering with glasses maker Luxottica to make Ray-Ban and Oakley versions of the device.

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Also in the news
D&AD launches free online archive
by James Swift, 25 March 2014, 09:10AM
Evian's next ad to feature baby Spider-Man
by Louise Ridley, 24 March 2014, 07:30AM
Cancer Research UK receives £2m donations despite not starting #nomakeupselfie trend
by Loulla-Mae Eleftheriou-Smith, 21 March 2014, 10:49AM

From the blogs

The Wall blog

ENERGY BEATS TALENT
Dave Trott
25 March 2014, 8:50AM
Programmatic branding: the next big step
Tony Evans
25 March 2014, 8:36AM
Are Chevrolet and StarHub in the same sponsorship fix?
Chris J Reed
25 March 2014, 6:35AM
Content: embrace the conflict
Jim De Zoete
24 March 2014, 11:12AM


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