Media AM - Facebook, History of Advertising, Mother, South by Southwest, DCM, Future

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14th March 2014

Facebook begins selling auto-play video ads in the US Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.     History of Advertising No 93: Today It is 19 years since Rupert Murdoch's News International pulled the plug on Today. Yet its role in helping free national newspapers from unions and their Luddite grip, and making them attractive to new advertisers, has cemented its legacy.     Mother wins most creative radio ad with Boots Christmas spot Mother's Christmas ad for Boots was the most creative ad of those tested by the Radio Advertising Bureau in the second half of 2013.     Beer and loathing at South by Southwest Who will watch the watchmen watching the watchmen? Yes, the IPA's digital consultant, Nigel Gwilliam, has once again been let loose in SXSW and Snowden, NSA and advertising are on his mind.     DCM partners D&AD to push creativity Digital Cinema Media (DCM) has partnered with the advertising and design charity D&AD in a bid to encourage creativity in cinema advertising.     Future to launch Kotaku and Lifehacker in the UK Future, the international media group, has extended its penetration of the gaming and technology sectors with a new licensing deal with Gawker Media.     Campaign Viral Chart: first kiss video is most-shared ad this week Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.     Why reuniting BBC Three with its audience online will be difficult The decision to make BBC Three only available on the iPlayer flies in the face of viewing trends, warns Emerson Bramwell, head of insight at Dentsu Aegis Media's Vizeum UK.     Media business rankings 06 March 2014: Arena and Mi Media are both new entries, while M/SIX wins TalkTalk Business.     Vogue's Quinn digs in his spurs for the next battle The veteran publishing director of Condé Nast's most successful magazine is proof that print still has lead in its pencil. By Louise Ridley.     Twitter's potential is just beginning to be realised as a way to tap into our lives What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?     Will ITV's 'new Daybreak' work for advertisers? Could the new format turn ITV's breakfast slot into an attractive offering for advertisers, David Benady asks.     GMG and News UK lock horns at digital summit At last week's Digital Media Strategies, the rival publishers' CEOs defended their contrary web models. By Arif Durrani.     My Media Week: Paul Rowlinson Paul Rowlinson, COO, Mindshare talks next steps for outdoor with Kinetic, watches the footie with TalkSport and swaps programmatic views with the Guardian's Pemsel, in a week that confirms it's the people that make media.     YouTube gets serious in 'fake views' crackdown The site's owner, Google, promises to review video views in an attempt to become more transparent. By David Benady.     Perhaps the era of great change has come to an end - at least in media Regular readers will know I'm quite fond of noting and quoting my favourite sources for stories and ideas - to a shameless extent, I'm sure some would say. I've always appreciated it when people signpost interesting things to me. But I'm aware I also need to maintain my position of being worthy of signposting too.   Latest blogs   Facebook's 'Look Back' highlights commitment to video strategy Why is parody the sincerest form of flattery? Well, for someone to mock, they first have to be inspired enough to care.     Sky AdSmart is no 'game changer' - the real digital game changed long ago Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive.     Nick Baughan on how data is propelling Maxus' journey Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.     What do media and plumbing have in common? What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity.     And the best branding Oscar goes to... The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.

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