| Latest news | |  | | | | | Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket. | | |  | | | | | European advertisers spent 366% more on ads delivered via automated (programmatic) real-time bidding (RTB) in 2013, according a new report. | | |  | | | | | Morrison today said it is to invest £1bn in cutting prices over the next three years in order to compete with the likes of Aldi and Lidl, as the supermarket posted full-year losses on £176m. | | |  | | | | | Digital agency executives in North America were paid over 40 per cent more than those in Europe in 2013, according to a global salary report. | | |  | | | | | Trinity Mirror, home to the Daily Mirror, Sunday People, Liverpool Echo, and the Manchester Evening News, has reported a 2.6% lift in pre-tax profits in 2013, after cost savings and digital investment. | | | |
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