| SXSW 2014: 3 top takeaways for brands | | 21 March 2014, 1:05PM | It's been a week since I got back from SXSW. To a certain extent it feels like I am back from the future, although there is a lot of truth in what William Gibson said about the future: it is already here — it’s just not very evenly distributed.
| | | | #moyesout - How to ignite a community | | 21 March 2014, 12:35PM | | It's Monday morning, and Gravity's resident United fan enters the office to an unprecedented level of abuse. After their (somewhat) shocking 3-0 loss to Liverpool over the weekend, conversation in the office quickly turned to Moyes' shaky position at the helm. This made us think...... | | | | Twitter at eight | | 21 March 2014, 11:41AM |  On 21 March 2006, Jack Dorsey sent the first ever tweet. Fast-forward eight years, and Twitter is a fully-fledged cultural phenomenon, with 241 million active users.
At the Oscars, Ellen Degeneres' celebrity selfie was retweeted 3.4 million times. With figures like this, it's not surprising Twitter felt it was time to go public in November of last year. But with this will come increased scrutiny from shareholders and the market in general, leading to some of Twitter's biggest obstacles yet.
Twitter's first quarterly report displayed revenue of $242.7 million, and a growth in total user numbers. So far so good, but the report also revealed a slowing rate of user growth and a decrease in the number of timeline refreshes.
This raised alarm bells on Wall Street. Without an engaged, growing user-base, it's debatable whether Twitter will be able to drive the revenue growth (and profit) to live up to its valuation. The effect of these revelations was immediately felt on the bottom line: share prices fell 30% on the day of the report.
| | | | Get a grip: corporate executives are scared of losing control | | 21 March 2014, 9:30AM |  The media is littered with cautionary tales about corporate executives taking to the social media stage and falling flat on their faces. Twitter #FAILs like British Gas' price hike Q&A, and Ryanair chief executive Michael O'Leary causing mass offense, have struck fear into the hearts of many business leaders, who see social marketing as a risky strategy for building brand value. And who could blame them?
| | | | How competitive is programmatic buying? | | 21 March 2014, 8:30AM |  The online advertising market is a competitive one, with millions of brands, both big and small, striving for the attention of increasingly distracted consumers. As hyper-connected individuals move between digital touchpoints, the opportunity for brands to engage with consumers hinges on targeted communications at the right time, location and channel.
| | | | That First Kiss - 7 content lessons from the latest pheno-meme | | 20 March 2014, 12:40PM |  "That first kiss, that pause, just before, that pause spilling with expectation and possibility. Eyes. Mouth. Parting lips. Anticipation. Closer. Yes. Complicity. A submission, a moment shared in time and trust, a kiss offered, a kiss taken; a first intimacy. Kissing is The Business."
| | | | Ireland goes viral for Paddy's Day | | 20 March 2014, 12:27PM | With St Patrick’s Day being  one of the most popular annual festivals in the world, it comes as no surprise that the topical ad from the Irish Tourism Authority, Failte Ireland, has topped the branded video chart this week, following the 2014 Paddy's Day celebrations on Monday 17th March.
| | | | What the winding down of Wildfire means to the social marketing industry | | 20 March 2014, 12:17PM |  It seems the big question following the announcement from Google that it is winding down the Wildfire social marketing platform is "Where does this leave the market?" Is this symptomatic of a wider problem in social marketing, or is this a reflection of the pace of change?
| | | | Guardian's David Pemsel raises the most important point about newspaper paywalls | | 19 March 2014, 2:58PM |  We're lucky to live in such fascinating times. The way “digital” has thrown everything up in the air continues to amaze and inspire. But if the music business was the canary in the coalmine, the press industry was the next cart down the shaft. I was reminded of this today when yet another conference held yet another debate about the future of news; but this one particularly resonated.
| | | | Durex tech amnesty poses one small problem | | 19 March 2014, 12:55PM |  I have to admit I admire the ethos behind Durex’s latest Turn Off to Turn On campaign, which launches today.
The brand’s decision to get into bed with charity initiative Earth Hour on 29 March is an inspired partnership. Encouraging people to switch off the lights to save the planet and do something fun in the dark is rather appealing.
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