Wednesday 19 March 2014

Digital AM - Google, DigitasLBi, British Airways, Sony, Rapp

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Digital AM

Latest news

Google enters UK's TV market with £30 Chromecast dongle
Google enters UK's TV market with £30 Chromecast dongle
by Ben Bold
19 March 2014, 11:33AM
Google has upped the stakes against rival Apple with the launch of Chromecast, a dongle that attaches to a TV and allows viewers to stream content from the likes of the BBC's iPlayer, Netflix and YouTube.
DigitasLBi poaches JWT's David Carr to be strategy director
DigitasLBi poaches JWT's David Carr to be strategy director
by Kate Magee
19 March 2014, 09:41AM
DigitasLBi has poached JWT's planning director David Carr to be its strategy director.
British Airways awards entire account to BBH
British Airways awards entire account to BBH
by Danny Rogers
18 March 2014, 05:50PM
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.
Sony unveils Project Morpheus PlayStation 4 VR headset
Sony unveils Project Morpheus PlayStation 4 VR headset
by Ben Bold
19 March 2014, 11:20AM
Sony Computer Entertainment (SCE) has confirmed the existence of its long-rumoured virtual reality (VR) headset, and unveiled a prototype dubbed Project Morpheus at video-gaming event GDC 2014.
Dermal filler brand hands media and digital to Rapp
Dermal filler brand hands media and digital to Rapp
by Kate Magee
19 March 2014, 11:31AM
Allergan, the pharmaceutical company, has appointed Rapp to promote its dermal filler brand Juvederm across Europe and Africa.

Also in the news
Google unveils first Android Wear product with new watch
by Loulla-Mae Eleftheriou-Smith, 18 March 2014, 04:45PM
MySpace was a live case study in how not to manage a brand - BBH's Lindsay Nuttall #web25
by Lindsay Nuttall, 19 March 2014, 07:30AM
Havas moves AIS into media village
by Arif Durrani, 18 March 2014, 11:55AM

From the blogs

The Wall

Advertisers must embrace new tech to reach the skip generation
Mark Popkiewicz
19 March 2014, 11:00AM
Social video's impact on brand engagement
Polly Becker
19 March 2014, 8:30AM
Orient Express comes off the rails with rebrand
Chris J Reed
19 March 2014, 1:54AM
Facebook throws its email service in the junk
Dela Quist
18 March 2014, 11:15AM
14 innovative ways brand managers can use social media
Jehan Hamedi
18 March 2014, 11:04AM


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