Friday 28 March 2014

Breaking news from Brand Republic - Facebook, Kia, Three, Trading Places, Batchelors

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Facebook buys UK-based drone company Ascenta to 'beam' internet from the sky
Facebook buys UK-based drone company Ascenta to 'beam' internet from the sky
by Matthew Chapman
28 March 2014, 09:15AM
Facebook has acquired UK-based Ascenta to benefit from its unmanned aircraft expertise as part of Mark Zuckerberg's mission to connect everyone in the world to the internet.
Kia calls CRM review as it puts retention at heart of strategy
Kia calls CRM review as it puts retention at heart of strategy
by Maisie McCabe
28 March 2014, 08:00AM
Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency.
Three creates 4,500 film variants starring CEO to send customers personalised 4G ad
Three creates 4,500 film variants starring CEO to send customers personalised 4G ad
by Matthew Chapman
28 March 2014, 09:32AM
Three chief executive Dave Dyson stars in a video that has been personalised for all customers by recording 4,500 name variants and will be sent direct to customers to promote Three's 4G offer.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
28 March 2014, 08:30AM
Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.
Batchelors targets supermums with Deli Box ad
Batchelors targets supermums with Deli Box ad
by James Swift
28 March 2014, 08:46AM
Batchelors is targeting do-it-all mums in a new £1.4 million TV campaign for its Deli Box range.

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Also in the news
Campaign Viral Chart: Down Syndrome future mom ad doubles shares
by Ben Hall, 28 March 2014, 08:37AM
Kellogg's seeks promotional agency for EMEA
by Louise Ridley, 28 March 2014, 09:21AM
DCM and D&AD unveil best film-inspired ads
by Ben Hall, 28 March 2014, 08:00AM

From the blogs

The Wall blog

How Karl Lagerfeld is changing the role of technology in fashion
Sarah Todd
28 March 2014, 8:30AM
Managing the risk of your search engine marketing tactics
Thomas Sevege
28 March 2014, 8:25AM
Now is the time for customer engagement marketing
Claire Richardson
28 March 2014, 8:15AM
Is the digital industry unprepared for further rapid growth?
Tracey Stern
27 March 2014, 2:20PM


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