Sunday Supplement - Analysis and opinions on the biggest issues in marketing

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Marketing Sunday Supplement , 14th March 2014

iBeacons: What are they and how should they be used?   Cadbury v Nestlé: The Kit Kat trademark war explained   Why China's social media scene outshines the 'static' West   Women take things personally and men don't listen - together they make the best teams   Commitment-phobia: Millennials want different models of ownership and brands need to keep up   The four golden rules to help brands beat 'blogger blasé'   Personalisation jumps out of browser into the real world   Winning the fight against own-brand - or, how kittens can make killer commercial sense       ADVERTISEMENT IDENTITY IS THE NEW COOKIE!   Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide       JOBS BOARD Vice President Marketing Communications , Direct Recruitment£75,000 - £79,000 , London   Account Director - Integrated - [Digital / Promotions] - Dynamic agency! to £49k , Fill Recruitment Ltd£45k - £49k + superb bonus & benefits , Central London   Category / Trade Marketing Executive , Ninesharp£20000 - £22000 per annum + Benefits , Hertfordshire   Social Media Account Manager - London agency , Digital Gurus£30000 - £35000 per annum + Benefits! , London   PR Manager - 6 month contract , Brand Recruitment£40000 - £45000 per annum , Maidenhead

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