Friday 14 March 2014

Digital AM - Lastminute.com, Campaign Viral Chart, Facebook, Unilever

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Lastminute.com launches digital video campaign for Secret Hotels
Lastminute.com launches digital video campaign for Secret Hotels
by Maisie McCabe
14 March 2014, 08:00AM
Lastminute.com is launching a digital campaign to promote its Top Secret Hotels service.
Campaign Viral Chart: first kiss video is most-shared ad this week
Campaign Viral Chart: first kiss video is most-shared ad this week
by Ben Hall
14 March 2014, 08:19AM
Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.
Facebook begins selling auto-play video ads in the US
Facebook begins selling auto-play video ads in the US
by Arif Durrani
14 March 2014, 09:50AM
Facebook has begun its move into attracting online video spend with the launch of its premium service in the US, with the UK set to follow.
Unilever puts cash behind digital ventures for global expansion and marketing
Unilever puts cash behind digital ventures for global expansion and marketing
by Loulla-Mae Eleftheriou-Smith
14 March 2014, 09:34AM
Unilever has today announced the seven innovative digital companies it is backing as part of its 'Go Global' programme, which will partner with seven of the FMCG giant's own brands to develop new marketing campaigns.

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Also in the news
Mark Zuckerberg: 'It's up to all of us to build the internet we want'
by Loulla-Mae Eleftheriou-Smith, 14 March 2014, 09:14AM
Twitter's potential is just beginning to be realised as a way to tap into our lives
by Arif Durrani, 13 March 2014, 08:15AM
Asos partners with Benefit and Citroen to launch online car boutique
by Loulla-Mae Eleftheriou-Smith, 13 March 2014, 09:45AM

From the blogs

The Wall

A principled view on creative awards
Andy Nairn
14 March 2014, 11:34AM
Reflections on SXSW
Campaign Guest
14 March 2014, 10:56AM
We try learning to be a FTSE-100 CEO via gamification
Graeme Swanson
14 March 2014, 10:46AM
Great brand blunders on social media
Rob Gray
14 March 2014, 10:45AM
Great brand theory, invisible design and Noddy Holder
Simon Pont
14 March 2014, 10:22AM


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