| | |  | | | | | | | Daily Mail & General Trust has for the first time ruled out the possibility of selling The Metro newspaper, either to a third party or a management buyout, in attempts to quash mounting speculation. | | | | | | | | | |  | | | | | | | Twitter crashed during an interview with the social media site's co-founder, Biz Stone, at South by Southwest, yesterday. | | | | | | | | | |  | | | | | | | IPC Media, the publisher of Ideal Home and NME, is on the hunt for an agency to handle its customer acquisition and retention account. | | | | | | | | | |  | | | | | | | The IPA and Campaign unveiled its ten Women of Tomorrow at a breakfast event at the IPA's offices on Belgrave Square yesterday. Look through a gallery of pictures from the event. | | | | | | | | | |  | | | | | | | Did you know that Sir Tim is more commonly known as "timbl"? As the World Wide Web turns 25 today, we bring you 24 facts direct from Tim Berners-Lee's team - with a 25th awaiting the input of the public. | | | | | | | | | |  | | | | | |  | | | | | | | TV advertising revenue in the UK increased 3.5 per cent in 2013, reaching a record high of £4.63 billion, according to Thinkbox figures provided by UK commercial TV broadcasters. | | | | | | | | | |  | | | | | | | He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe. | | | | | | | | | |  | | | | | | | I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC. | | | | | | | | | |  | | | | | | | Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani. | | | | | | | | | |  | | | | | | | This week Bob Wootton, director of media and advertising at ISBA, The Voice of British Advertisers, joins WFA in Paris to talk global media issues, is disappointed by the shadow culture minister's views and reveals why his unofficial title is head of lunch | | | | | | | | | |  | | | | | | | I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer. | | | | | | | | | |  | | | | | | | Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks. | | | | | | | | | |  | | | | | | | The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady. | | | | | | | | | |  | | | | | | | Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report. | | | | | | | | | | | | | | | | |  | | | | | | | Advertiser reaction following the six-month trial of Sky's addressable advertising service was predictably positive. | | | | | | | | | |  | | | | | | | Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data. | | | | | | | | | |  | | | | | | | What do plumbing and media have in common? Carat's managing director, Matthew Hook, believes he's found a missed opportunity. | | | | | | | | | |  | | | | | | | The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy. | | | | | | | | | |  | | | | | | | Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home. | | | | | | | | | | | |
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