Friday, 7 March 2014

Breaking news from Brand Republic - MAA Best Awards, McDonald's, Proximity Worldwide, Halifax, London & Partners

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Iris and Cheil big winners at MAA Best Awards
Iris and Cheil big winners at MAA Best Awards
by Maisie McCabe
07 March 2014, 08:59AM
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.
McDonald's launches long-term 'Free Fruit Fridays' Happy Meal promotion
McDonald's launches long-term 'Free Fruit Fridays' Happy Meal promotion
by Gemma Charles
07 March 2014, 08:24AM
McDonald's UK is to give away fruit bags on the first Friday of every month with every Happy Meal sold, as part of a long-term campaign aimed at making the fast-food giant Britain's favourite family restaurant and stem falling fruit bag sales.
Proximity Worldwide wins Imperial Tobacco global creative account
Proximity Worldwide wins Imperial Tobacco global creative account
by Louise Ridley
06 March 2014, 05:39PM
Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch.
Halifax releases 'holiday dad' campaign
Halifax releases 'holiday dad' campaign
by Amy Gravelle
07 March 2014, 09:43AM
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
London & Partners creates travel incubator to help discover 'next Airbnb'
London & Partners creates travel incubator to help discover 'next Airbnb'
by Matthew Chapman
07 March 2014, 09:12AM
London & Partners, the promotional agency for London, has partnered with social enterprise The Trampery to launch a travel incubator this spring.

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Also in the news
Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
by Ben Hall, 07 March 2014, 09:50AM
Facebook research finds 42% switch device mid-activity
by Louise Ridley, 06 March 2014, 03:00PM
Farting chimneys film takes aim at British Gas and fracking industry
by Matthew Chapman, 07 March 2014, 09:30AM

From the blogs

The Wall blog

Shazam debuts new Linkin Park content exclusively
Chris J Reed
07 March 2014, 5:31AM
The art versus the science of advertising
Seb Royce
06 March 2014, 2:18PM
#CreatetheMoment - using insights to improve social
Katie Poole
06 March 2014, 2:15PM
Goodbye, social media: it's time for brands to reclaim control of their online presence
Roland LaPlante
06 March 2014, 2:02PM


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