| SXSW: Millennials - Y bother? | | 11 March 2014, 12:46PM |  I came to SXSW hoping to find a few bon bons every day. Today there was one session that really stood out, called ‘Y bother ‘ which focussed on how millennials are changing business and how to motivate them and make them want to stay within your company. Something that has often kept me awake at night.
| | | | Mastering the art of being useful and solving problems - lessons from LG at MWC | | 11 March 2014, 12:44PM |  Often in marketing we make things because we can. We get distracted by the shiny trends. We chase them. I've always found that it's easier to leverage an existing behaviour than to change it. And that if you ask “so what?" you might well avoid making something that serves no purpose in the lives of today's busy consumers.
| | | | Objects that read your thoughts | | 11 March 2014, 12:16PM |  A great deal of conversation at this year's SXSW is centred around the next stage of user interface (UI) design. As we saw last year, devices like Leap Motion and Xbox Kinect (pictured) are great tools for tracking gestures, allowing you to navigate beyond the touch screen. Today we are moving towards devices that can automatically decipher your emotional state based on the subtleties of your body language.
| | | | Is Snapchat worthwhile for businesses? | | 11 March 2014, 12:07PM |  McDonald’s has become yet another big brand to start using photo sharing app Snapchat to market themselves, joining companies like Audi, Taco Bell and MTV who have also got accounts.
But is this the right social marketing platform for small or medium companies?
| | | | Formula 1 in conversion optimisation - on the tracks of Sebastian Vettel | | 10 March 2014, 12:32PM |  Sebastian Vettel (pictured) is the ultimate Formula 1 driver. He is the youngest four times world champion of all times and currently breaks all the records. With his eighth victory of the season he even broke the age-old record of his idol Michael Schumacher and this certainly won't be his last achievement.
| | | | Engine CEO Debbie Klein on her first SXSW, part 1 | | 10 March 2014, 9:29AM |  It's my first day of my first SXSW and it’s been variable in content and inspiration. My highlight (apart from remembering to pack an umbrella for the decidedly English weather that has appeared in Texas today) was Danah Boyd (pictured) in a session about the social life of networked teens.
| | | | Optimising websites for business performance | | 10 March 2014, 9:25AM |  In an era of integrated channels, has website optimisation got left behind? When companies are wrestling with business decisions - such as whether to offer customers allocated seating on flights or determine the role click and collect can play in reducing the logistics costs associated with online returns- why are so many organisations still considering website optimisation in isolation?
| | | | Eight ways digital is empowering women | | 07 March 2014, 11:06AM |  The way we communicate women's issues has changed. Movements can spread to millions in seconds and campaigns can hit the ground running - with smart social media planning, vast email databases and viral videos all playing their part.
| | | | Addressing the transparency problem in digital advertising | | 07 March 2014, 11:00AM |  The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
| | | | Shazam debuts new Linkin Park content exclusively | | 07 March 2014, 5:31AM |  Rapidly becoming known as the hardest working rock bank in the world Linkin Park have created a partnership with Shazam to debut their new single "Guilty All The Same".
Not content with a remix album out merely a few months ago and not one but two differently themed festival tours in 2014 Linkin Park have found time to record a new album and used the power of Shazam to debut the first track.
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