Monday, 10 March 2014

Campaign Daily Fix - BBH launches sports division, Sorrell's 23m payout, SXSW round-up and blogs, Interpublic, Dreams, Now

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Latest news
BBH launches sport division with Lawrence Dallaglio
by Danny Rogers,
10 March 2014, 11:33AM
BBH launches sport division with Lawrence Dallaglio
Bartle Bogle Hegarty has launched a new division, BBH Sport, in a bid to bring the agency's famed creative and brand strategy thinking to the nexus of business and sport.
Sorrell receives £23m payout
by Kate Magee,
10 March 2014, 11:02AM
Sorrell receives £23m payout
Sir Martin Sorrell, the chief executive of WPP, has secured nearly £23 million in shares, a payout from the marcoms group's long-term incentive scheme.
Interpublic scraps Draft in favour of FCB
by Maisie McCabe,
10 March 2014, 11:42AM
Interpublic scraps Draft in favour of FCB
Interpublic has dropped the Draft name and rebranded its DraftFCB network to Foote, Cone & Belding.
International Women's Day: 'Champion rising talent' says Reemah Sakaan
by Louise Ridley,
10 March 2014, 08:53AM
International Women's Day: 'Champion rising talent' says Reemah Sakaan
Reemah Sakaan, the director of marketing and media planning at ITV, says championing rising female talent will shift the balance of women in leadership roles in media, in the final of our series of interviews around International Women's Day.
Dreams appoints BBD Perfect Storm
by Amy Gravelle,
10 March 2014, 11:11AM
Dreams appoints BBD Perfect Storm
Dreams, the bed specialist, has appointed BBD Perfect Storm as its new creative agency.
Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
by Ben Hall,
10 March 2014, 09:53AM
Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
If you're not at South by Southwest and you've had trouble keeping up through social media, Campaign recaps and distils the weekend in tweets.
Now hires Dave Towers to head up design division
by Kate Magee,
10 March 2014, 12:23PM
Now hires Dave Towers to head up design division
Now has appointed the designer Dave Towers to head up a new design division.
Starcom MediaVest wins spice brand's multi-million euro account
by Amy Gravelle,
07 March 2014, 01:55PM
Starcom MediaVest wins spice brand's multi-million euro account
McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.
Promoted
Inside... Razorfish
by Stuart Derrick,
27 February 2014, 09:00AM
Inside... Razorfish
In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ...

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Latest SxSW blogs
Brands are out in force at SXSW
SXSWi 2014: Day two (9 March)
SXSWi 2014: Adland in Austin (R/GA)

Latest Work

Old Navy "job interview" by Chandelier Creative NY
10 March 2014, 09:35AM
Old Navy
Old Navy, the American clothing retailer, has launched an ad starring Amy Poehler, the fomer Saturday Night Live star. Poehler, who also stars in Parks and Recreation and co-hosted this year's 'Emmys' awards, stars in the ad as an executive at a ...
Halifax "holiday dad" by Adam & Eve/DDB
07 March 2014, 03:00PM
Halifax
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra. The ad follows on from previous work that celebrates customers who work hard to give back to the com...
Powwownow "who's Uncle Mike?" by The Refinery
06 March 2014, 11:33AM
Powwownow
Powwownow, the conference-call service provider, has launched a TV campaign that plays on people s fear of missing out on family time because of travelling with work. The spot, which was created by The Refinery, introduces a stressed businessman who ...

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Santander launches biggest campaign for new 'simple, personal, fair' positioning
by Matthew Chapman, 08 March 2014, 12:00AM
Twitter attracts more ads, but rates tumble 67%
by Arif Durrani, 07 March 2014, 12:55PM
International Women's Day: "my gender is irrelevant" says Lisa Thomas
by Louise Ridley, 08 March 2014, 08:18AM
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