| Formula 1 in conversion optimisation - on the tracks of Sebastian Vettel | | 10 March 2014, 12:32PM |  Sebastian Vettel (pictured) is the ultimate Formula 1 driver. He is the youngest four times world champion of all times and currently breaks all the records. With his eighth victory of the season he even broke the age-old record of his idol Michael Schumacher and this certainly won't be his last achievement.
| | | | Engine CEO Debbie Klein on her first SXSW, part 1 | | 10 March 2014, 9:29AM |  It's my first day of my first SXSW and it’s been variable in content and inspiration. My highlight (apart from remembering to pack an umbrella for the decidedly English weather that has appeared in Texas today) was Danah Boyd (pictured) in a session about the social life of networked teens.
| | | | Optimising websites for business performance | | 10 March 2014, 9:25AM |  In an era of integrated channels, has website optimisation got left behind? When companies are wrestling with business decisions - such as whether to offer customers allocated seating on flights or determine the role click and collect can play in reducing the logistics costs associated with online returns- why are so many organisations still considering website optimisation in isolation?
| | | | Eight ways digital is empowering women | | 07 March 2014, 11:06AM |  The way we communicate women's issues has changed. Movements can spread to millions in seconds and campaigns can hit the ground running - with smart social media planning, vast email databases and viral videos all playing their part.
| | | | Addressing the transparency problem in digital advertising | | 07 March 2014, 11:00AM |  The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
| | | | Shazam debuts new Linkin Park content exclusively | | 07 March 2014, 5:31AM |  Rapidly becoming known as the hardest working rock bank in the world Linkin Park have created a partnership with Shazam to debut their new single "Guilty All The Same".
Not content with a remix album out merely a few months ago and not one but two differently themed festival tours in 2014 Linkin Park have found time to record a new album and used the power of Shazam to debut the first track.
| | | | #CreatetheMoment - using insights to improve social | | 06 March 2014, 2:15PM |  Reactive content might not be brand new, but it's still getting a lot of attention from industry and press alike. The Twitter #CreatetheMoment event last week addressed the next step: meticulously preparing for engagement around planned activity, but making it feel as fresh and reactive as those genuinely off-the-cuff moments.
| | | | | | | The art versus the science of advertising | | 06 March 2014, 10:00AM |  William Bernbach, one of the giants of American advertising in the 1960s and 1970s, famously said of our profession, "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
| | | | Digital agencies sought for new innovation competition | | 06 March 2014, 9:00AM | 
Creative agencies who have a couple of days to spare are being invited to take part in a new competition, dubbed the Agency Cup. To win, teams must come up with a solution to a problem for a local community, using their creative smarts and technology. It takes place from Friday 14 March - Saturday 15 March in London’s Canary Wharf, and entry is free.
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